Melinda Davis, Group Director of Strategy at Spicefire, looks into how the Big Co's of the world can keep up with modern competition with a humanized approach. From calling a cab or taking a vacation to ordering food or applying for a loan, brands with a challenger mindset are transforming the world with solutions that […]
When young people enter the workplace today, they are pushed to their limits, they face incredible pressure and as a result they learn in a world that focuses only on targets, bottom line profits and process. In contrast, the worry is the growing lack of focus on people, culture and teams, which eventually leads to bland, uninspiring […]
What differentiates your company from your rivals? In corporate literature, the answer to this crucial question is usually about unique selling points, improved value propositions and unrivalled leadership teams. However, such internally sourced answers are rarely meaningful - you should be asking the customer. Increasingly in the modern economy, the profitable established sectors are becoming […]
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