5 Benefits to Outsourcing Your Online Marketing Efforts

April 23, 2019
Marketing your product or service online is not an easy task, there is competition and successful companies budget for their marketing and are always looking for ways of keeping ahead of the competition.
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What Are the Best Ways to Market Your Business?

February 26, 2019
Successful businesses depend on hugely successful marketing strategies. Getting your business recognised is a key part of getting your business up and running, as well as helping it grow.
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What’s Your Brand Personality?

February 14, 2019
How you would describe the personality of a friend is no different than how you would describe a business, by a unique set of characteristics.
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4 Mistakes Brand Builders Should Avoid

January 28, 2019
It's very easy to make mistakes as a business, and if you're building your brand from scratch, there are some obvious mistakes to avoid.
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How To Hire a PR Firm and What to Look Out for

January 23, 2019
The abundance of digital and social media has created a golden opportunity for brands to deliver highly relevant and targeted messages to their audiences around the clock and at speed.
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5 Quick and Simple Ways to Increase B2B Leads Via Twitter

January 22, 2019
While social media platforms form an integral element of many marketing and sales strategies, Twitter is sometimes considered to be the poor relation.
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Influencer Marketing in 2019: How Brands Can Stay Ahead of the Curve

January 7, 2019
Unless you have worked remotely with no internet access, you will have definitely seen the buzzword “influencer marketing” in the past year.
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How Good Are You at Recognizing Famous Brand Logos?

December 12, 2018
Just how recognizable are brand logos? Would you be able to recognize most of them?
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CEO Reputation 101: How Image Impacts Your Business

November 16, 2018
Apple is one of the most reputable and successful brand images in the world; and there's a reason. As a CEO, you’re at the top tier. What you say and do will have an impact both internally and to the world. Your reputation is all about how others perceive you. If you want to shed […]
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How to Properly Approach Multi-Language Corporate Projects

November 7, 2018
Companies with overseas investors or seeking overseas investment and which, therefore, need to present their opportunity on a multi-lingual basis should consider adopting a transcreation rather than a translation strategy for the shareholders communication and external facing financial documents. This is how Managing Director at Asian Absolute, Julie Giguere puts it, as she explains to […]
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VMAGROUP: A Leading Global Resourcing and Career Partner

October 31, 2018
Julia Meighan is CEO at VMAGROUP. Founded more than 40 years ago, VMAGROUP is an international interim and permanent recruitment and executive search specialist for communications, digital and marketing. With 35 consultants, they operate from hubs in the UK, continental Europe and Asia, and work with clients across all industry sectors from SMEs to multinational […]
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What Are China’s Biggest Digital Marketing Opportunities?

October 24, 2018
China is the largest country in the world, with a population of just over 1.4 billion. As a nation that has developed greatly over the past decades, and given the globalisation that the introduction and rise of the internet has provided, it presents a lot of opportunities for interested CEOs. Aside from exporting and importing […]
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