The authority of social media is getting greater and trying to push against its power is becoming increasingly difficult. As of January 2018, there were approximately 3.196 billion social media users around the world, which shows a growth of 13% from 2017. This Smart Insights data suggests that not only are billions of people — […]
In an increasingly fast-paced and competitive business landscape, evolution is a key differentiator between brands that thrive and those that fall behind. So how do you drive growth and change for your brand? Here Simon Prince, Marketing Director at Powwownow, provides expert insight into the three key steps ahead. As sectors evolve and companies’ offerings […]
For most companies Brexit is an impending burden on business and operations, but Sven Hughes, CEO and Founder of Verbalisation, believes brands should have a positive outlook on what’s ahead and capitalise on the opportunities presented. Brexit is back on the agenda. The internal political turmoil in Theresa May’s cabinet has rocked the government. The […]
Business exhibitions remain a hugely value asset to any marketing plan. Here, Aaron Inglethorpe of Discount Displays explains for CEO Today why investment in exhibitions is only set to grow in response to clearer trackability and more integrated campaign strategies. In a report back in 2016, the Center for Exhibition Industry Research (CEIR)’s 2016 Index […]
Being one of the world’s biggest sporting events, on a par with the Olympics, the FIFA World Cup invites 32 nations to compete across the globe. This in turn leads to a global viewership that is targeted for mass marketing by thousands of companies worldwide. Some with big pots of money jump in to officially […]
For far too long, Sales Executives have wasted their time chasing dead leads that will never result in revenue. Sales Directors admit that prospecting has become increasingly difficult with consumer spending in steady decline and GDPR strangulating means of outreach. In a recent report, it was revealed that 79% of all marketing leads are never […]
Beth Trier, CEO of Trier and Company, discusses starting her company and the future of the PR industry. You began your career as a journalist. What made you move to the PR industry? I began my career as Fashion Editor with the San Francisco Chronicle in the early 80s. The retail scene in San […]
It’s hard to avoid advertisements from car dealers here in the UK — from television and radio adverts, to digital displays both on our streets and in our social feeds, they seem to be everywhere. According to figures from Google’s Car Purchasing UK Report in April 2017, £115.9 million was spent on online display and […]
Elon Musk is a 21st century creative visionary and one of the most successful entrepreneurs on the planet. Having founded two of the world’s most talked about and innovative companies in the world, Tesla Motors and SpaceX, and ranked the 25th most powerful man in the world this year by Forbes, it’s hard to think […]
A new international study conducted by Forrester Consulting on behalf of Dun & Bradstreet, has shone a light on how companies are struggling to activate their data to address rising customer expectations. It showed that, while sales and marketing teams put a high priority on using data and analytics to improve their business, most are […]
Loyalty schemes can be the difference between a business that makes profit and one that does not. Rob Meakin, Managing Director at Loyalty Pro, has all the expertise you need to help you figure out what a loyalty scheme looks like for your business. At a time when consumer wallets are being squeezed due to […]
For many business owners, thinking up a new advertising strategy is tough. So, why not check out past successes for inspiration? Where the Trade Buys, a leading UK supplier of outdoor banners and printing services, has found a collection of the world’s best marketing campaigns and looked at why these achieved such phenomenal success to […]
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