It’s hard to avoid advertisements from car dealers here in the UK — from television and radio adverts, to digital displays both on our streets and in our social feeds, they seem to be everywhere. According to figures from Google’s Car Purchasing UK Report in April 2017, £115.9 million was spent on online display and […]
Elon Musk is a 21st century creative visionary and one of the most successful entrepreneurs on the planet. Having founded two of the world’s most talked about and innovative companies in the world, Tesla Motors and SpaceX, and ranked the 25th most powerful man in the world this year by Forbes, it’s hard to think […]
A new international study conducted by Forrester Consulting on behalf of Dun & Bradstreet, has shone a light on how companies are struggling to activate their data to address rising customer expectations. It showed that, while sales and marketing teams put a high priority on using data and analytics to improve their business, most are […]
Loyalty schemes can be the difference between a business that makes profit and one that does not. Rob Meakin, Managing Director at Loyalty Pro, has all the expertise you need to help you figure out what a loyalty scheme looks like for your business. At a time when consumer wallets are being squeezed due to […]
For many business owners, thinking up a new advertising strategy is tough. So, why not check out past successes for inspiration? Where the Trade Buys, a leading UK supplier of outdoor banners and printing services, has found a collection of the world’s best marketing campaigns and looked at why these achieved such phenomenal success to […]
Artificial intelligence was introduced half a century ago and since then it has been used to “replace” tutors, travel agents, office, or family assistants. After realizing the benefits that AI brings, companies like Amazon, Google and even Sephora turned attention to state of the art assistants used for marketing, customer relationship management, or recommendation with […]
It’s a brand’s worst nightmare. You’ve spent thousands – if not millions – of pounds creating your company image and cultivating your reputation. Only for a random, and unforeseen, brush with an unsavoury person or organisation to leave your carefully curated public identity and persona lying in tatters, or at the very least, seriously damaged. […]
Identifying the gap in the market, or your unique selling point (USP), is the holy grail of business success to many. Others believe drive and determination are the most important consideration, whilst some may think it is the ability to take a measured risk. Successful professional Aneeka Patel knows it is a mix of all […]
Everybody loves gold. It’s shiny and is perceived to have a value and status, due in part to its relative rarity. But data doesn't have the same allure. Unlike gold, data is everywhere and doesn't have the same mass appeal, but is it worth just as much? Below CEO Today hears from Matt Shepherd, Head […]
Ruta Gabalis, CEO at AeroBlue, is a business turnaround expert meaning she can find the root of your business' problem and find a way to fix it. Usually however, there are five standard reasons businesses don’t make the cut. Last year’s Black Friday sales were almost a non-event on the high street. Compared to the videos […]
By Louisa Rochford Marketing plays a monumental part in any business and is key to its survival. Without advertising and publicising, a business could disappear into irrelevance and be completely forgotten—worse, however, is the damage that can be caused by poor marketing choices. At best, these choices can be a simple mistake—cause for a […]
Andrea Newton is a qualified and experienced HR consultant with over 25 years’ experience helping individuals develop the skill and confidence to be their best selves, and in helping organisations develop a culture so that people want to work there. Below she delves into the intricacies of brand taglines, their effectiveness and the irony behind […]
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