The Most Powerful Entrepreneurs in Modern History
Rutger Bruining, CEO of personal biography-writing service StoryTerrace, offers perspective into the origin stories of some of the biggest entrepreneurs of the 2000s.
Browsing Tag
History
The Spectacular Rise and Fall of WeWork
In less than one year, WeWork went from having a $47 billion valuation and being the darling of the venture capital world to needing an $8 billion infusion to avoid running out of money. This is the story of Adam Neumann, Softbank's risky…
Building Your Brand Message: How to Use Your Company’s Story
Your company’s brand message impacts the most parts of your business, from employment to customer engagement, so how do you convey a brand message that represents the best of you?
The Invention of Marketing: Yesterday, Today & Tomorrow
Marketing is embedded in the lives of anyone who has a pocket full of spare change, but have we always been susceptible to marketing strategies, sales ploys and trade games? Starting with day one, John Harrison, Managing Partner at BBH…
