Female

Ignoring Marketing To Women Is Costing Financial Services Firms £113 Billion Per Year

November 1, 2017
Financial services firms miss out on £113bn per year by ignoring the wants and needs of female customers, research by Kantar has suggested. This disregard for tailoring communications for women is symptomatic of a wider problem in customer engagement in the sector, says Optimove. Kantar’s report shows financial advertising and marketing strategies fail to communicate […]
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So, When Will Women Be Paid the Same as Men?

July 12, 2017
Following recent reports regarding the government's ineffectual gender equality laws, CEO Today has heard from Sarah King, a specialist employment lawyer at Excello Law, who digs deep in to the details. There has been an effort by recent governments to reduce the gender pay gap, however their success has been limited. According to the Office for National Statistics […]
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The Top 10 Highest Paid Women CEOs in the World

July 10, 2017
Here's the top 10 highest paid female CEOs in the world. Marissa Mayer, Yahoo Carol Meyrowitz, TJX Companies Margaret Whitman, Hewlett-Packard Indra Nooyi, PepsiCo Phebe Novakovic, General Dynamics Virginia Rometty, IBM Marillyn Hewson, Lockheed Martin Patricia Woertz, Archer Daniels Midland Irene Rosenfeld, Mondelez International Ellen Kullman, DuPont
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