2018 was an auspicious year, the first when those born at the turn of the century reached adulthood. Generation Z, those in their late teens to mid-twenties, has grown up in a truly connected society and that’s had a profound impact on their outlook. These individuals have a very different sense of self and set […]
It used to be owning a Gucci bag, driving a Porsche or wearing a Rolex which filled the wish list of social dreamers – but everything has changed. Instead, four out of five people in 2018 – a whopping 80% - say they value experiences above material possessions. A survey was commissioned by Boundless, the […]
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