Companies are always seeking ways to reduce costs and enhance efficiency in today's business environment. Outsourcing non-core operations, such as brand registration tasks, has become an increasingly popular solution for many organizations. By delegating these responsibilities to trusted experts, you can save valuable time and resources while ensuring that your brand is protected and compliant.
Social media platforms continue to disrupt traditional media, product advertising, peer-to-peer communication, and even political communication and discourse. But to maintain its promise, social media and other digital content require consistent monitoring and moderation - a function that’s grown into a multi-billion dollar industry in itself. Indeed, content moderation is no longer solely for social […]
Having a personal brand is nothing new. But it’s something that more and more people are focusing on as competition heats up and businesses look for a way to stand out.
Liz Ivens is a Journalist and Public Relations Consultant. Below, Liz discusses how powerful the media and PR can be for promoting your brand—when done correctly. All publicity is good publicity, right? Rarely. The media—whether print, broadcast, online or social—is the most effective medium for raising the awareness of a business or brand. And […]
Ever since its slow but grand inception in the tech scene, Microsoft has been carrying the torch of computing technology and though rivalled by many great firms, it has maintained its competitiveness across several tech spheres and markets. But how has it managed to excel so profusely of late? Microsoft, being such a prevalent […]
When we think of big, international companies with a presence in multiple countries across the world, we might assume that global expansion is merely a money matter and presumably a smooth process for these successful corporations.
Your company’s brand message impacts the most parts of your business, from employment to customer engagement, so how do you convey a brand message that represents the best of you?
The retirement of Keith Weed, Unilever’s Chief Marketing Officer, is interesting. A textbook all-rounder, Weed always understood the importance of brand purpose, sustainability, and diversity and inclusion. Crucially, he also knew these priorities had to run through the heart of Unilever, not just act as headlines for its marketing efforts. The difference between the best […]
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