Brand

Companies are always seeking ways to reduce costs and enhance efficiency in today's business environment. Outsourcing non-core operations, such as brand registration tasks, has become an increasingly popular solution for many organizations.…

With a massive 2.5 million sellers worldwide, Amazon has established itself as the ultimate e-commerce platform.

Social media platforms continue to disrupt traditional media, product advertising, peer-to-peer communication, and even political communication and discourse. But to maintain its promise, social media and other digital content require…

Having a personal brand is nothing new. But it’s something that more and more people are focusing on as competition heats up and businesses look for a way to stand out.

The traditional role of brand governance has been to ensure that brands are presented consistently, guidelines are followed, and rules are adhered to.

Liz Ivens is a  Journalist and Public Relations Consultant. Below, Liz discusses how powerful the media and PR can be for promoting your brand—when done correctly. All publicity is good publicity, right? Rarely. The…

Ever since its slow but grand inception in the tech scene, Microsoft has been carrying the torch of computing technology and though rivalled by many great firms, it has maintained its competitiveness across several tech spheres and markets.…

When we think of big, international companies with a presence in multiple countries across the world, we might assume that global expansion is merely a money matter and presumably a smooth process for these successful corporations.

Your company’s brand message impacts the most parts of your business, from employment to customer engagement, so how do you convey a brand message that represents the best of you?

The product of the future is smart and connected, with the ability to be responsive, adaptive and collaborative.

How do we build the amount of Google searches we get? Is there a correlation between a businesses Google searches and their stock price?

The retirement of Keith Weed, Unilever’s Chief Marketing Officer, is interesting. A textbook all-rounder, Weed always understood the importance of brand purpose, sustainability, and diversity and inclusion. Crucially, he also knew these…