Brand Awareness

With a massive 2.5 million sellers worldwide, Amazon has established itself as the ultimate e-commerce platform.

When running an e-commerce business, your competition can be a lot tougher than selling at a physical shop. So, do not give potential customers reasons not to buy and start searching elsewhere.The most straightforward tip to encourage…

Liz Ivens is a  Journalist and Public Relations Consultant. Below, Liz discusses how powerful the media and PR can be for promoting your brand—when done correctly. All publicity is good publicity, right? Rarely. The…

Trade shows are a substantial investment for companies; requiring time, money and additional resources. While trade show success is typically measured in lead generation and estimated return on investment, a carefully executed show…