The impact of data on businesses of all sizes cannot be understated. Particularly large enterprises often struggle to cope with its volume, variety, and velocity, which often overwhelms traditional data management systems. Data modelling for big data is one effective means of helping organizations manage their information more efficiently so insights can be drawn more rapidly and accurately. This post will explore the intricacies of big data modelling as well as its significance and how large enterprises can move into an era of data-driven decision-making through this blog post.
Ronny Golan, CEO and Co-Founder at ViewersLogic, explains why big data has failed brands. Advertisers have long been seeking the ability to target individual consumers in key moments across the entire journey to purchase. But with endless communication channels, new devices and multiple purchase options, this goal is more complex and challenging than ever before. […]
Everybody loves gold. It’s shiny and is perceived to have a value and status, due in part to its relative rarity. But data doesn't have the same allure. Unlike gold, data is everywhere and doesn't have the same mass appeal, but is it worth just as much? Below CEO Today hears from Matt Shepherd, Head […]
An exclusive interview with former Cambridge Analytica business development director Brittany Kaiser, who claims that the data analytics firm worked on a pro-Brexit campaign, despite chief executive Alexander Nix denying this to a parliamentary committee.
In this video CEO Today delves in to the life of Alexander Nix, the secretive CEO of Cambridge Analytica, the company who were instrumental in Trump's election.
Theresa May’s speech to the great and good assembled at the recent World Economic Forum in Davos tackled key topical issues such as big data, the responsibilities of technology companies and online abuse. Alexander Edwards, Senior Associate at Rosling King, reveals all for CEO Today. These are significant areas of concern which will prevail for […]
What you might not know is that blockchain isn’t just a Bitcoin thing. Across the globe, from corporations to start ups, experts are formulating and implementing new ways of using blockchain technology to improve the way we do things. Below, Theo Valich, Head of Growth at Datum, discusses blockchain for your business. Every new technology […]
Is it all just email marketing now, or is there more to sales these days? Adam Leslie, European Sales & Marketing Solutions Leader at Dun & Bradstreet explains the future of cold calls and the growth in big data. Even in today’s digital age, and with the range of technology available, the cold-call remains a […]
This month CEO Today had the privilege of interviewing Rex Briggs – the founder and CEO of the NYC-based Marketing Evolution, which brings together advanced analytics and cloud-based software to support message exposure at the person-level, across all media, and in-campaign. Their software represents a new generation of analytics using big data and artificial intelligence. […]
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