Apology

CEO of San Francisco Tech company Michael Lofthouse has apologised following a video of a racist argument went viral online sparking a large backlash.

Corporations apologise a lot nowadays. But they aren’t always sorry. Social media is the main driver behind this behaviour.

This month, executives of kitchen appliance manufacturer Whirlpool came forward and apologized for not opting to recall fire-prone dryers they had been selling for the last decade or so.