Being a Social Media CEO became a thing around 2012, when creative and inventive share-aholics realised that an online following meant they could monetise their content while influencing the masses. Whether it’s Instagram, YouTube, Twitter, Facebook or any other social media. Being an online, or social media influencer has now transformed what was once a […]
Virtual reality has been one of the most exciting technologies to emerge this decade, but we often have trouble explaining its utility. Understandably, most of the biggest news in VR comes from the gaming industry, almost to the point that one could misunderstand it as a gaming-exclusive technology. But VR has uses far beyond gaming, […]
London, December 2017 - So what really lies ahead for the communications industry? It is fair to say that PR has experienced its challenges of late; it been dealt a million social media blows, not to mention the deluge of digital marketers who think it can simply and quickly replace PR completely. The nerve! The […]
Apple’s $400 million purchase of Shazam was among the many high-profile acquisitions that made the headlines in 2017. Leading corporate commercial solicitor, Richard Riley, takes a closer look at business acquisitions. There are all kinds of compelling reasons for making an acquisition. Perhaps to take advantage of economies of scale; to gain expertise or market […]
In the digital age of increased competition and heightened customer expectations, businesses must be proactive to stay ahead of the pack. Mark Jackson, Head of Financial Services at the Collinson Group, explains for CEO Today. Keeping ahead in business is like trying to go up on a downwards escalator. If you run, you go forwards. […]
Colour has the unique ability to communicate a feeling immediately. Whether that feeling is passion for red, serenity for green, or festivity when combining the two; it is not difficult to see why it is so important to choose the right colours when it comes to creating your brand. Hues of blue are most commonly […]
By George Wright, CEO at Smart Communications If any trend defines the millennial generation, it’s the reliance on digital communications. With access to channels and devices their predecessors could never have dreamt about, electronic interactions are now the norm – and almost two-thirds (65%) of millennials communicate in digital form more than in person. […]
The Christmas season is a unique opportunity for many businesses to reach record levels of traffic. That’s why it’s essential that your business is prepared to make the most of these visitors. Here, CRO specialist Edd Wilson shares his tips for festive success with CEO Today. Converting website traffic is the goal of conversion rate […]
Financial services firms miss out on £113bn per year by ignoring the wants and needs of female customers, research by Kantar has suggested. This disregard for tailoring communications for women is symptomatic of a wider problem in customer engagement in the sector, says Optimove. Kantar’s report shows financial advertising and marketing strategies fail to communicate […]
When your customers review your brand online, it’s either because they had a really good experience or because they were badly let down. Jonathan Sharp, Director of Britannic Technologies, here talks to CEO Today a little about being the hero of that story, as opposed to the villain. Customer advocacy is what every company is […]
How much is your brand worth? Donald Trump values his personal brand at more than $3billion. Shweta Jhajharia of The London Coaching Group defines a business’s brand equity as comprising all the associations, emotions, and experiences that come to mind when a consumer is exposed to the brand: basically, what kind of bond is there […]
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