Being one of the world’s biggest sporting events, on a par with the Olympics, the FIFA World Cup invites 32 nations to compete across the globe. This in turn leads to a global viewership that is targeted for mass marketing by thousands of companies worldwide. Some with big pots of money jump in to officially […]
When darling of the high street Marks & Spencer announced plans to shut 100 core clothing and home branches as part of a major restructure, commentators were quick to jump on the news as just the latest death knell for the high street. Julian Fisher, CEO at Jisp, believes the doom and gloom of the […]
Many businesses are seeing the advantage in undertaking expansions into global markets. As the world gets more connected, it's easier than ever to do business all over the world. But for businesses that have traditionally only operated domestically, making the transition to access global markets can present a number of challenges. Commonly, these include, but […]
For far too long, Sales Executives have wasted their time chasing dead leads that will never result in revenue. Sales Directors admit that prospecting has become increasingly difficult with consumer spending in steady decline and GDPR strangulating means of outreach. In a recent report, it was revealed that 79% of all marketing leads are never […]
In the last five years, competition within ecommerce has become fiercer than ever. It’s now impossible for marketers to succeed without a deep understanding of how their customers make their buying decisions, and the journey they go on to get there. Below Graham Cooke, CEO of Qubit, provides an outlook on combining data and psychology […]
It’s hard to avoid advertisements from car dealers here in the UK — from television and radio adverts, to digital displays both on our streets and in our social feeds, they seem to be everywhere. According to figures from Google’s Car Purchasing UK Report in April 2017, £115.9 million was spent on online display and […]
Figures have shown that the Netherlands (23%), Hungary (21%), and the Czech Republic (21%) are some of the fastest growing e-commerce markets in terms of percentage growth. The findings also showed that mature markets such as Portugal, France and Germany have also seen high growth in e-commerce payments at 16%, while the UK e-commerce market […]
A new international study conducted by Forrester Consulting on behalf of Dun & Bradstreet, has shone a light on how companies are struggling to activate their data to address rising customer expectations. It showed that, while sales and marketing teams put a high priority on using data and analytics to improve their business, most are […]
Loyalty schemes can be the difference between a business that makes profit and one that does not. Rob Meakin, Managing Director at Loyalty Pro, has all the expertise you need to help you figure out what a loyalty scheme looks like for your business. At a time when consumer wallets are being squeezed due to […]
In the digital age, MPs have moved onto the likes of Twitter and Facebook. However, you cannot ignore the power of delivering your message to the door of your constituents. Direct mail is experiencing a recent boom, with Google and even Facebook turning to the advertising method in 2018. While social media and email marketing […]
For many business owners, thinking up a new advertising strategy is tough. So, why not check out past successes for inspiration? Where the Trade Buys, a leading UK supplier of outdoor banners and printing services, has found a collection of the world’s best marketing campaigns and looked at why these achieved such phenomenal success to […]
Elon Musk is a phenomenon. He is viewed by many as the CEO of the future: a visionary constantly pushing the boundaries of what’s possible both in engineering and business. But is the man who has convinced numerous investors to entrust him with their billions and negotiated the potentially single largest bonus in business history […]
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