Insights - CEO Today

8 Common Start-Up Mistakes That Put Off Investors

May 13, 2022

There is a lot of money in the investment market looking for good businesses to invest in. There are also a lot of young businesses looking for investment funds. The investment market strategy has been to encourage young start-up businesses to look for investment as the way to launch and build their offerings, putting aside […]

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Here’s Why Your ERG Will Fail

May 13, 2022

In 2003, Ford reported making $290 million in sales through referrals from their Employee Resource Groups (ERGs). They encouraged members of their ERGs to promote the company's "Friends and Neighbours" discount programme. In 2020, the Alexa team at Amazon UK launched a quiz for their customers that got more user engagement than any other quiz […]

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Beyond The Data: The Need For Emotional Connection In Business

May 12, 2022

We are in an era where many organisations have an abundance of data. What used to be a luxury due to the significant costs involved, thanks to technology, is now readily available in swathes.

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Four Ways To Support Disabled Employees

May 10, 2022

Many of us spend a significant amount of time at work. For some people, it’s where they can work on their personal growth and development, which then leads to a self-esteem boost. However, not everyone has the same positive experience. People with disabilities can sometimes find that the traditional rigid work environment is incompatible with […]

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Four 2022 Social Media Trends To Incorporate In Your Digital Marketing Campaign

May 10, 2022

Today, social media has become an essential part of digital marketing. Most people spend several hours a day on social media platforms, connecting with friends and finding valuable information. For that reason, many business owners consider promoting their products or services on social media to connect with this large online audience. You can also follow […]

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Does Your Business Make Goods, Or Is It A Force For Good?

May 9, 2022

“Wow, you sure sound like you’re anti-business….” That was what an audience member said to me after I gave a recent talk. I found the remark curious, considering I spoke about the important role businesses must play in solving today’s crises, some existential. I’ve been in business my entire career, from startups to Fortune 500; […]

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Less Talk, More Action: Shaping SME’s Future Business Strategies

May 9, 2022

I call it "strategy-as-you-go", and it's not a catchy buzzword: it's a tangible, strategic readiness to respond and adapt to a changing environment. Strategy-As-You-Go And Business Of Resilience Despite unprecedented challenges over the past two years, SMEs in the UK have shown remarkable resilience. They have not only survived the pandemic and the difficulties in its wake but […]

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Half Of Employees Would Consider Job Switch For Four-Day Week

May 9, 2022

According to recruitment firm Hays, over half of employees (53%) would consider moving to a different company if a four-day working week was being offered. Hays said the study of over 9,600 employees also revealed that two in five believe a four-day working week will become a reality over the next few years. Most people […]

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How Do You Motivate Employees When You Can’t Afford To Pay More?

May 6, 2022

If you are concerned about motivating your people in an era of rising costs and falling demand, you are not alone. The challenge of how much to pay the workforce ultimately lands on the CEO’s desk – so it’s you who must fret about the impact on motivation when there isn’t much cash about. What […]

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5 Painful Truths About Business Success You May Not Be Ready To Hear

May 5, 2022

When you hear people say how remarkable a company is for achieving prestigious awards and acknowledgements, you can't help but think if such companies have endured a lot of things to get into that state. After all, it's not a secret that the road to success can be bumpy, with serials of failure along the […]

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Inclusive Office Design Is Key To The Future Office

May 4, 2022

Lucy Minton, COO and co-founder of Kitt, discusses the changing design priorities of business leaders as workers return to the office. Office occupancy has reached its highest since the pandemic began. As the return continues to intensify, business leaders are increasingly reevaluating their priorities to ensure they’re able to attend to their worker’s newfound needs. […]

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Business Continuity Planning For The New Normal

May 4, 2022

The sudden and rapid onset of COVID-19 severely tested organisations’ business continuity and disaster recovery capabilities. With no time for downtime, businesses had to show their real-time ability to implement these strategies in a prompt and successful manner, while also putting the very adequacy of these plans under more scrutiny than ever before. It is […]

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