The transition to digital sales and experiences is a daunting one, and often done wrong. But the success stories of several high-profile companies can give other businesses a useful act to follow.
In an age of social media, communication with the people most important to your business is easier than ever – and during times of crisis like the coronavirus pandemic, transparency will be the key to winning loyal customers and employees.
The continuing spread of coronavirus is causing disruption to economies around the world, but is it still too early to claim we are in a worldwide recession?
As the business world reels from the coronavirus epidemic, every company must have a strategy for reassuring their employees and stopping the spread of misinformation.
From building a satisfying mobile experience to taking proper advantage of social media, these are the essential strategies for growing a web-based business.
Every CEO knows the importance of creating a strong brand. Not only does it tell your customers what they can expect from your company, but it also engages your employees and builds corporate and financial value.
In an Instagram post, Amazon’s Founder announced that he’s planning to “work alongside others both to amplify known ways and to explore new ways of fighting the devastating impact of climate change on this planet we all share”. He plans to fund scientists, activists and NGOs, and to get involved in any effort that “offers a […]
We already know that the increasing number of inspiring women at the top are having a measurably positive impact on business. Recent studies looking at three critical financial measures show Fortune 500 companies with the highest representation of women board directors attained significantly higher financial performance on average than those with the lowest representation of […]
Transitioning to a new senior role is more challenging than dealing with divorce, bereavement or a serious health issue and almost 50% of leadership transitions are considered a failure. One could argue that once an individual reaches a senior level, it’s down to them to make their own transition a success. But is that realistic? […]
However, for the world’s women leaders, this presents a frustrating conflict. Research from 2018 described how “paradoxical tensions exist between agency and communion because they are associated with distinct, and at times conflictual, cognition, behaviour, and motivation.” In short, says the research, you must be both warm and nice AND competent and tough. A 1998 […]
Forbes has been honing its list-making methodology for years. It’s a data-driven exercise. The numbers are crunched and the chips fall where they may. Nonetheless, the US business magazine was slammed by the international press; its approach heavily criticised. But perhaps the real problem here is not Forbes, but rather that women are still so […]
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