Opinion - CEO Today

Why Black Box Algorithms Are A Blocker To Transparent And Ethical Marketing

July 11, 2022

The advent of digital marketing was hailed as a golden age. Where marketing would be personalised, relevant, and measurable. Indeed, the rise of the internet and social media platforms offered powerful ways to engage with audiences and has offered new ways of consuming relevant content and created like-minded communities for its users. But somewhere along […]

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Are You Ready To Become CEO?

July 6, 2022

Becoming the CEO of soft drinks manufacturer, Clearly Drinks in 2019 – an SME based in the North East of England – I felt more passionate and motivated for the future than I had for a long time working in the industry. This is the moment I knew that this was the exciting path I […]

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3 Useful Career Tips For Young Female CEOs

July 6, 2022

Christina Kosmowski, CEO at LogicMonitor, shares her top tips for the next generation of female leaders. For a woman in business, it can be lonely at the top. Historically, the representation of women in the boardroom has been shamefully low, and equitable hiring at companies across the board has left much to be desired. But […]

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How To Prepare For Your First Day As CEO

July 5, 2022

As a CEO, for me, there were a few top lessons that I learned over a 10-year period that actually I wish I'd known the day I started. Just reflecting on them now, they seem so simple but I just didn’t have a grip on them on my first day as CEO. In fact, it’s […]

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Is Remote Working Key To Tackling The Great Resignation?

July 5, 2022

Remote-first companies offer a new way of life and are pivotal to creating the new normal when it comes to the workforce. 87% of businesses have adapted to hybrid working and job adverts for remote work increased by 307% between 2020 and 2021. We live our entire lives online - socialising, shopping and even […]

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Why Female Leaders Have A ‘Perfect Problem’

July 4, 2022

In my work, I see all too often a desire to be seen as perfect, especially by female leaders. It comes down to what I describe as ‘the illusion of perfection’: “I’m worthy and safe if I’m doing things perfectly so I receive recognition by others and therefore deserve to belong to the group”. But […]

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Brands Which Go Back To 19th Century Business Strategies

July 1, 2022

The United States and Europe transformed during the 19th century with new manufacturing processes. This historical period sparked the advent of the mass production of goods, a result of increased efficiency and technology in the workplace. More products brought more choice for consumers. Companies now had more competitors than ever before and there was a […]

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Why Future-Focused Learning Matters For Your Business

July 1, 2022

With big external shocks, multiple crises, and significant transformations, it’s a turbulent time for businesses. There has been an emphasis on the role of leadership. And learning and development have become ever-more critical. To build a business that can not only weather the current storms but is fit for the future, organisations have found a […]

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The Secret Reason Elon Musk Pursued Twitter

July 1, 2022

Elon Musk’s offer to purchase Twitter caused investors to pummel Tesla, gouging out billions of dollars in Tesla’s market value. Investors doubted he could run both companies equally well, let alone all of his other holdings.

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How Tennis Serves Up a Lesson in Simplicity that Organisations Should Learn

July 1, 2022

The Wimbledon tennis tournament is in full swing. Tennis is a unique sport in many ways with its bizarre scoring system; the number of biomechanical, equipment, surface and weather variables it brings into play; and, the complex interaction between mentality and physicality that it demands of its players. But perhaps the biggest oddity in tennis is a fundamental difference in the nature of the spectator sport versus the participation sport: although the vast majority of club players almost always play doubles, almost all of them prefer to watch singles. These are two massively different games in terms of patterns of play, technique and strategy, and it strikes me as quite strange that people choose not to watch the sport they play and vice versa. I can’t think of any other sport in which this dichotomy exists.

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Big Plans, Little Trust: Why Leaders Need to Get Net Zero Reporting Right

July 1, 2022

Every business leader will be feeling the pressure to articulate a net zero transition plan, as stakeholders continue to demand more action from companies to tackle the climate crisis. But as we see more companies being called out for perceived ‘greenwashing’ – it has never been more important to report net zero strategies in a clear, transparent, and credible way.

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