Willow Smith: From Child Star to Business Mogul – How She Makes Money
Willow Smith, the daughter of Will Smith and Jada Pinkett Smith, has carved out her own path in the entertainment industry and beyond. Known for her hit song "Whip My Hair," which was released in 2011 and since, Willow's career has evolved over the years, with her business ventures and personal brand continuing to thrive.
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Age: 24 (Born October 31, 2000)
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Height: 5'7" (170 cm)
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Business: Musician, Actress, Fashion Icon, Entrepreneur (Dior Ambassador, "Red Table Talk" podcast)
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Relationship Status: Single (as of 2025)
Dior Endorsements and Fashion Influence
One of the major ways Willow Smith makes money today is through her endorsement deals, particularly with the high-end luxury brand Dior. She became a global ambassador for the iconic French fashion house in 2019, joining a roster of influential celebrities like Johnny Depp and Rihanna. As a face of Dior, Willow's style and influence continue to impact the fashion world, solidifying her status as a rising fashion icon.
Related: From Acting to Entrepreneurship: How Jada Built Her Fortune
Related: Will Smith: Diversifying Beyond the Silver Screen
The Red Table Talk Podcast
Willow has also become an influential voice in the entertainment space with her family's popular Facebook Watch show, "Red Table Talk." Alongside her mother Jada and grandmother Adrienne Banfield-Norris, Willow dives into deep discussions about family dynamics, mental health, and personal growth. The podcast's success has contributed to Willow’s financial portfolio, allowing her to earn both from the show’s sponsorships and its wide-reaching impact. The podcast was successful before being cancelled due to Facebook stripping back their watch feature, a shame for many viewers.
Early Success as a Child Star
Willow’s career began when she was just a child, starring in the 2007 film I Am Legend with her father, Will Smith. Her breakout moment came with the release of “Whip My Hair” in 2011, a song that skyrocketed her into the limelight. The song made waves especially with those at a similar age to Willow, kids were unable to stop whipping their hair back and forth with Willow (I would know, it did give you a headache after a while).
Although her musical career faced ups and downs, Willow's early success laid the foundation for her future entrepreneurial ventures.
Other Ventures and Entrepreneurial Spirit
Beyond her music and acting, Willow has pursued multiple entrepreneurial projects, including music production, fashion, and partnerships with companies promoting wellness and sustainability. She’s also an advocate for self-expression, helping inspire young people to embrace their true selves.
Willow Smith's career has evolved into a multifaceted business venture, combining music, fashion, social influence, and entrepreneurial spirit. She continues to build on her childhood success while making her mark in diverse industries.
Willow Smith grew up in the public eye, first as a child star and later as a chart-topping musician closely associated with one of Hollywood’s most recognisable families. In recent years, however, she has increasingly defined herself on her own terms, using fashion, music and media to shape a distinct personal brand.
Like artists such as Taylor Swift, Willow has shown how creative control and personal conviction can translate into long-term commercial strength. Through ventures such as her work with Dior and her role on Red Table Talk, she has combined cultural influence with business awareness, engaging openly with difficult conversations while maintaining a clear sense of authorship. The result is a career that has moved beyond early fame into something more sustainable — and more deliberately built.
