Bella Hadid 2025: How She Keeps Fit, Glows and Builds Her Brand Empire
Bella Hadid is no longer just a runway icon — she has transformed into a wellness-driven entrepreneur whose lifestyle and business moves are shaping beauty trends worldwide. In 2025 she balances fitness, skincare, scent innovation and brand strategy with a discipline that makes her not just a model but a mogul in the making.
Her Lifestyle & Fitness Regime: Strength, Balance and Wellness
Bella’s approach to fitness and wellbeing today mirrors the modern attitude to sustainable health rather than extreme diets or punishing routines. She blends regular light cardio sessions, strength training and time outdoors — often walking or spending time with her horses — to keep grounded. She has spoken in the past about how her lifestyle has shifted toward balance and vitality.
That physical care is matched by mental wellness rituals. Since launching her brand, she emphasises holistic wellbeing, valuing rest, healthy nutrition and emotional calm as much as physical conditioning. This balanced approach reflects a long-term view: remaining strong, resilient and creative — not just for the runway, but for business.
Skin, Self-Care & Beauty: Why She Created Her Own Fragrance Line
Bella’s own journey with fragrance, skin sensitivity, and personal identity motivated the creation of Ôrəbella — her clean, alcohol-free perfume line. She once struggled with traditional alcohol-based scents irritating her skin, and realised there was a gap: a luxury fragrance that cared for the skin as much as it smelled good.
Ôrəbella’s core philosophy is “skinification of fragrance.” Rather than a typical spray, its perfumes use a bi-phase oil-based formula: one layer nourishes skin (with oils like olive, jojoba, shea, and hydrating snow-mushroom) while the other delivers scent — melding skincare and perfume into one ritual.
This approach resonates in 2025 as more consumers demand ethical, skin-friendly and sustainable beauty products. For Bella it’s not just about scent — it’s about creating a beauty experience that respects skin and identity, while honoring heritage and self-expression.
Ôrəbella: How Bella Turned Personal Sensitivity Into a Beauty Business
Bella officially launched Ôrəbella in May 2024. The initial collection included scents like:
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Window2Soul – a floral blend with jasmine, rose and subtle citrus notes.
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Salted Muse – woody, marine-inspired fragrance with sea salt, olive-tree accord, pink pepper and amber.
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Blooming Fire – tropical and warm notes including patchouli, monoi flower and cedarwood.
In 2025 Ôrəbella expanded internationally: the brand launched at Selfridges in May, bringing Bella’s vision directly to a global market.
The perfumes are priced accessibly (travel size from £32, full size around £95) and marketed as alcohol-free, vegan, cruelty-free and skin-safe a contrast to many long-standing luxury fragrances.
For Bella, Ôrəbella isn’t just a side project it’s a serious business. The brand is co-owned with a consumer-brand firm that also backs other celebrity ventures. That business structure and global rollout show this is a long-term venture not just a celebrity vanity product.
Beauty, Brand & Business: Why Bella’s 2025 Strategy Matters
Bella Hadid’s 2025 path shows how a global supermodel can evolve into a savvy beauty entrepreneur — merging identity, wellness and commerce.
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Personal experience turned product innovation: Her skin sensitivity led to Ôrəbella’s clean, oil-based perfumes — filling a real gap in the market for sensitive-skin luxury fragrance.
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Brand building over stardom: With the UK launch and presence in major retailers, Orebella is positioned as a serious global beauty brand, not just a celebrity perfume spin-off.
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Tapping consumer trends: Growing demand for clean beauty, sustainable products and wellness-driven lifestyle choices puts Orebella in a strong position.
In a saturated fragrance market, Bella’s decision to focus on skin-friendly, inclusive, and ethical scent stands out — turning her personal vulnerabilities into commercial strength and brand identity.
What You Want to Know About Ôrəbella & Bella Hadid
Does Bella Hadid own Orebella?
Yes — Bella is the founder and co-owner of Ôrəbella. She helped develop its vision, formula, branding and global rollout.
Is Orebella available in the UK?
Yes. The brand’s first international expansion launched at Selfridges in London in May 2025, marking its availability to UK consumers.
Is Orebella a real company?
Absolutely. It’s a fully operational fragrance company co-owned with an investment firm. It uses clean, cruelty-free formulas, sells via both direct-to-consumer and major beauty retailers, and has expanded internationally within a year.
