Favbet Tech originated in the iGaming sector, but today its activities extend far beyond the traditional industry. It is now a full-fledged technology company with an R&D team in Ukraine, specializing in big data, personalization, artificial intelligence, and the security of digital platforms.
Favbet Tech is part of the Favbet group of companies, founded by Ukrainian entrepreneur Andrii Matiukha. For this article, he shared how the company’s engineering division develops advanced solutions for high-load digital services.
Stability under pressure: how the Favbet Tech infrastructure works
Favbet Tech operates in a complex environment, where the platform processes millions of transactions and data every day. The system must remain stable regardless of market conditions, load, or regulatory context. “Our platforms face high traffic and the need to scale every day. That’s why technologies that allow us to remain stable in any conditions become especially important,” explains Andrii Matiukha.
The engineering architecture is based on an event-driven model, where every user action is processed instantly by the system. This allows the platform to adapt content, predict user behavior, and build more accurate recommendations.
Artificial intelligence that works for the user
According to Andrii Matiukha, AI at Favbet Tech is not just a trend, but a practical tool that helps personalize the user experience. Algorithms analyze behavior, preferences, activity time, and other patterns to display the most relevant content. But it’s not just about UX — AI is also used for internal analytics: predicting LTV (user lifetime and value), churn probability, and marketing campaign effectiveness.
“AI is an assistant. It doesn’t make decisions for people, but it helps them work faster and more accurately,” explains Andrii Matiukha. The company places great emphasis on data quality: the cleaner and better structured the data, the more effective the models.
Andrii Matiukha: “Key focus areas for Favbet Tech — personalization, security, gamification”
The company purposefully invests in technologies that shape the next-generation user experience. According to Andrii Matiukha, there are four strategic directions that are gradually being integrated into all platform layers:
- Personalization. One of the key principles is that no user should have the same experience as another. The platform adapts to each user’s behavior, preferences, and interaction history. This applies to both the interface and content: bonuses, messages, timing — everything is configured individually.
- Gamification. Game mechanics go beyond entertainment. They become part of the entire ecosystem: missions, levels, rewards, progress bars, internal currency — all of this creates additional motivation to interact with the platform regularly.
- Cybersecurity. In today’s digital environment, security is not a backend option, but part of the overall UX. As Andrii Matiukha explains, Favbet Tech integrates protection at the architectural, transaction, authorization, and behavioral analytics levels. AI models continuously scan events for anomalies, respond in real time to suspicious actions, automate user verification, and protect payment data. The focus is on building trust and minimizing risks for both the company and its clients.
- Artificial intelligence. AI is not a separate module, but the “fabric” that unites all the aforementioned directions. Thanks to machine learning algorithms, the platform understands what the user wants even before they express it. AI supports product teams, suggests the most effective solutions, and helps forecast the outcomes of changes.
Community contribution and the development of AI in Ukraine
As Andrii Matiukha noted, Favbet Tech is one of the group’s most open companies and actively shares its developments with the community. The company works with open-source solutions, participates in technical events, and supports local educational initiatives.
In 2025, Favbet Tech became a co-founder of the AI Committee of the IT Ukraine Association — an industry organization shaping the AI agenda. The company participates in the development of ethical standards, consults on AI use in various sectors, and promotes the idea of responsible AI.
Andrii Matiukha has repeatedly emphasized that the development of high technology in Ukraine is a strategic task that businesses should support. “Today, Favbet Tech is not just building individual solutions but an ecosystem for the technologies of the future,” he said.
Technologies for the future: AI in development
One of Favbet Tech’s most ambitious internal projects is the AI Code Assistant — a tool for developers that operates within the company’s secure perimeter. It is an isolated system not connected to external LLM services and guarantees complete code confidentiality and security. It helps teams work more efficiently with architectural solutions, identify logic bottlenecks, analyze potential errors, and accelerate the search for optimal solutions.
This is part of a broader trend toward the intellectualization of internal processes. Today, AI is not only about user experience but also about supporting development, analytics, and product management teams. At Favbet Tech, AI is integrated into operational activities at every level: from analyzing system performance to optimizing infrastructure costs.
According to Andrii Matiukha, Favbet Tech is not rushing into the widespread implementation of “hybrid AI” or generative models in sensitive business processes. The company’s approach is cautious, engineering-driven, where AI solutions are scaled quickly — but without risking platform stability and security.
Andrii Matiukha and Favbet Tech: From iGaming to technologies of the future
Favbet Tech is not abandoning iGaming — it remains one of its core industries. But today the company is confidently moving forward: toward AI, product analytics, cybersecurity, and advanced personalization. It is creating solutions that can already be applied in other areas — from fintech to education.
For Andrii Matiukha and the Favbet group of companies, this is not just about business growth. It is proof that world-class high-tech products can be created in Ukraine — and define what the digital experience of the future will be.
