The Essential Reading List For The ‘Whole CEO’

The Leadership Book: A Step-by-Step Guide to Excellent Leadership by Neil Jurd

The Leadership Book offers a simple, concise, step-by-step guide to brilliant leadership. Breaking down common leadership mistakes and debunking myths, Neil Jurd provides simple but powerful techniques to engage a team, communicate a clear and compelling purpose and build a high performing organisation.  

Drawing on decades of experience as an officer in the British army, Jurd’s humanistic approach is a much-needed remedy to the Zoom-focused and heavily tech-based leadership many of us have experienced in the last few years. He promotes the innate leadership values we can all possess and urges us to steer with humility and to be our authentic selves, the most powerful tool of all. 

A refreshingly optimistic and practical guide, The Leadership Book, offers us a chance to get off our screens and rethink how we can truly be our best selves, get the best out of our employees and deliver.