What 3 Top Gaming CEOs Can Teach Us About the Industry
What can other businesses learn from the leadership of the Gaming industry? We take a look at 3 top gaming CEOs and how their actions have benefited their companies and how it could do the same for yours.
When we talk about the gaming industry, we think of titles, gamers and developers, but often forget about the brains behind the studios. These CEOs put their fun-loving passion and knowledge of this intensely competitive market to the test with every step. What can professionals following in their footsteps learn from them? Here are three CEOs and their brands as valuable examples of how to create and manage a successful video game business, and what you can learn from them for your business.
Tim Sweeney is the director of Epic Games, the studio that gave us Fortnite. The decision to provide three different game modes – Save the World, Battle Royal and Creative – to satisfy gaming styles that attract players the most, like strategy, competition and world-building, was wise, to say the least. He observed consumer trends and directed his company accordingly. He continues to strive for marketable innovation with the launch of Epic Online Services that, Business Insider reports, allows developers, competitors or not, to create games compatible with all platforms, whether PC, console or mobile. He shrewdly states ‘what’s good for the industry is good the company’, a motto any ambitious CEO should keep in mind.
Peter Jackson has taken over as the CEO of Paddy Power Betfair and aims to continue expanding the company’s global reach and range of entertainment. Visitors to the website are given the chance to play online casino games, like Age of Gods and Space Digger, live roulette and blackjack, that apply up-to-date technologies in terms of graphics, streaming, mobile gaming and more. Being in the loop on trends and tech advances allows you to make informed decisions about the direction of your gaming business. Consumers are more inclined to trust a brand that embodies its market, reflecting expertise and inspiring confidence in the quality of its products and services. Creating a user-friendly and diverse gaming environment makes for a fulfilling experience.
Terry Donovan is the official but not the only mastermind of Rockstar Games. SuccessStory explains just how driven the studio is in providing players with the ultimate gaming experiences. Grand Theft Auto and Red Dead Redemption are the company’s most noteworthy series. Their popularity is a result of excellent storylines and performance, thanks to their very own game engine by the name of RAGE (Rockstar Advanced Game Engine). Their passion is even more evident in their tireless focus on open-world gaming, producing gritty and intricate worlds gamers can’t have enough of. As a CEO of a gaming company, you should find a direction that keeps you and your team motivated. Delight consumers with surprises that redefine gaming and technological boundaries.
A gaming venture needs calm, intelligent minds in the background to push it towards the bigger picture, the service it wants to be able to provide. These brands and their executives may be thriving now, but establishing them took time and effort. Focus on your business’s goals. Make use of every advantage at your disposal. And keep customer satisfaction as a priority. That’s how you stay ahead of the game.