From Morgan Stanley Executive to CEO of a Tech Startup: Managing Transition

September 28, 2018
Prevailing wisdom holds that banks are officious and sluggish, while tech startups are quick and nimble. The two business models–and those who work within them–have little in common. Prevailing wisdom is wrong: in reality, the skills necessary to be successful in both spaces often overlap. Last year, after 15 years at Morgan Stanley, I made […]
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China’s Plan to Use AI in Foreign Policymaking Reflects Its Global Leader 2030 Vision

September 5, 2018
China’s recent announcement to actively explore the use of artificial intelligence (AI) in foreign diplomacy, which forms part of its strategy to be the world leader in AI technology by 2030, marks the first time in modern history that the country will not be playing technological catch up to the Western world, says GlobalData. Of […]
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Valuable Business Lessons from Dad’s Army & Doctor Who

August 22, 2018
Businesses can learn a key marketing lesson from the TV oldies, according to a prominent audio branding expert. A study conducted by PHMG has found Brits consider Dad’s Army and Doctor Who as TV’s most memorable theme tunes, highlighting the enduring appeal of a strong, appropriate audio brand. Both shows received 12% of the vote […]
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Are You a Three-Dimensional CEO?

July 31, 2018
Leadership is something we practice in different moments of our careers: whether you are heading up a project, leading a team or becoming a manager. Below Luis Alvarez Satorre, author of Becoming a 3D CEO explains his thoughts on the three dimensions of leadership. I have found that, to be successful, you should master a […]
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In Business Innovation, Timing Is of the Essence

July 11, 2018
Digital innovation has become one of the bywords of the modern age.The seemingly relentless advance of new digital technologies is helping drive both economic and behavioural changes, while overhauling strategy and business models across industries. So how can businesses bridge the gap between innovation and execution? Professor Feng Li, PhD, FBAM, Head of Technology and […]
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ExpertLead: Helping you Find the Best Tech Freelancers for your Business

June 29, 2018
CEO Today hears from Alexander Schlomberg and Arne Hosemann, the two Co-Founders of ExpertLead - a B2B online platform that connects businesses with the top 5% tech freelancers in the areas of Development, Blockchain, Design and Online Marketing. Based in Germany, the company builds its competitive advantage on having an elite quality freelance network, a […]
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How to Create a Customer for Life Strategy

June 15, 2018
While acquiring new customers is a priority for many businesses, it’s certainly not cheap. According to Invesp, it costs five times as much to attract a new customer than it does to keep an existing one. Despite this, only 18% of businesses prioritise customer retention over customer acquisition. Clearly, there’s a flaw in how businesses […]
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Marketing & ROI: The Key to Success

May 25, 2018
It’s hard to avoid advertisements from car dealers here in the UK — from television and radio adverts, to digital displays both on our streets and in our social feeds, they seem to be everywhere. According to figures from Google’s Car Purchasing UK Report in April 2017, £115.9 million was spent on online display and […]
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Failure Is an Option

May 8, 2018
People will tell you that failure is not an option, and by now you’ll have likely embedded this in the foundations of your behaviour. But according to Jonathan Sharp, Director of Britannic Technologies, there are several options, and failure is one of them. The fourth industrial revolution (Industry 4.0) is upon us with the proliferation […]
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How Much Does Financial Advice Cost?

May 3, 2018
There's an old saying in life which states that you need to speculate to accumulate, and this is especially true when attempting to build wealth and secure your financial future. Opening a savings account is the most simple embodiment of this rule, as it requires you to commit a certain amount of your monthly disposable […]
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Businesses VAT Strategy Not Ready for Brexit

May 1, 2018
Businesses are failing to prepare for the impact an exit from the EU will have on their tax affairs, according to BDO’s recent VAT report. When looking at tax strategies, 65% of UK businesses confirmed that they do not have a formal VAT strategy in place, whilst 38% admit their VAT strategy is only somewhat […]
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The 5 Best Marketing Campaigns and Outdoor Banners in History

April 30, 2018
For many business owners, thinking up a new advertising strategy is tough. So, why not check out past successes for inspiration? Where the Trade Buys, a leading UK supplier of outdoor banners and printing services, has found a collection of the world’s best marketing campaigns and looked at why these achieved such phenomenal success to […]
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