Businesses can learn a key marketing lesson from the TV oldies, according to a prominent audio branding expert. A study conducted by PHMG has found Brits consider Dad’s Army and Doctor Who as TV’s most memorable theme tunes, highlighting the enduring appeal of a strong, appropriate audio brand. Both shows received 12% of the vote […]
Leadership is something we practice in different moments of our careers: whether you are heading up a project, leading a team or becoming a manager. Below Luis Alvarez Satorre, author of Becoming a 3D CEO explains his thoughts on the three dimensions of leadership. I have found that, to be successful, you should master a […]
Digital innovation has become one of the bywords of the modern age.The seemingly relentless advance of new digital technologies is helping drive both economic and behavioural changes, while overhauling strategy and business models across industries. So how can businesses bridge the gap between innovation and execution? Professor Feng Li, PhD, FBAM, Head of Technology and […]
CEO Today hears from Alexander Schlomberg and Arne Hosemann, the two Co-Founders of ExpertLead - a B2B online platform that connects businesses with the top 5% tech freelancers in the areas of Development, Blockchain, Design and Online Marketing. Based in Germany, the company builds its competitive advantage on having an elite quality freelance network, a […]
While acquiring new customers is a priority for many businesses, it’s certainly not cheap. According to Invesp, it costs five times as much to attract a new customer than it does to keep an existing one. Despite this, only 18% of businesses prioritise customer retention over customer acquisition. Clearly, there’s a flaw in how businesses […]
It’s hard to avoid advertisements from car dealers here in the UK — from television and radio adverts, to digital displays both on our streets and in our social feeds, they seem to be everywhere. According to figures from Google’s Car Purchasing UK Report in April 2017, £115.9 million was spent on online display and […]
People will tell you that failure is not an option, and by now you’ll have likely embedded this in the foundations of your behaviour. But according to Jonathan Sharp, Director of Britannic Technologies, there are several options, and failure is one of them. The fourth industrial revolution (Industry 4.0) is upon us with the proliferation […]
There's an old saying in life which states that you need to speculate to accumulate, and this is especially true when attempting to build wealth and secure your financial future. Opening a savings account is the most simple embodiment of this rule, as it requires you to commit a certain amount of your monthly disposable […]
Businesses are failing to prepare for the impact an exit from the EU will have on their tax affairs, according to BDO’s recent VAT report. When looking at tax strategies, 65% of UK businesses confirmed that they do not have a formal VAT strategy in place, whilst 38% admit their VAT strategy is only somewhat […]
For many business owners, thinking up a new advertising strategy is tough. So, why not check out past successes for inspiration? Where the Trade Buys, a leading UK supplier of outdoor banners and printing services, has found a collection of the world’s best marketing campaigns and looked at why these achieved such phenomenal success to […]
For our May edition, CEO Today had the privilege to connect with Nitin Kumar, Senior Managing Director and Leader of the Technology sector practice at FTI Consulting, who’s spent the majority of his career working on mergers and acquisitions in the Telecom, Media & Technology (TMT) sectors for companies, mostly along Highway 101 and around […]
There is no doubt that we are in the midst of intense global change, whether we consider politics, economics, climate change, resource scarcity, technological advancement or dozens of other areas. And as the business environment changes, it’s becoming increasingly clear that organisations unable to keep pace with this accelerated change are stagnating and failing over […]
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