Storytelling

With a huge 71% of customers being more likely to use a brand name they recognise, establishing and enhancing your reputation is essential. Companies and brands create their names from a variety of inspirations, so their journeys should be…

Prior to the pandemic, workplace culture and the very essence of a business was built upon social interactions in the workplace – those all-important ‘watercooler’ moments, the physical collaboration, the shared experiences and the stories.…

Christine Wetzler is the owner of Pietryla PR & Marketing, and therefore a communications consultant specialising in communications strategy, crisis communications and issues management within the manufacturing, packaging, plastics and…

We all love a good story. A narrative that draws us in, intrigues us and builds to a satisfying conclusion. Stories have the power to capture our attention and imagination and transform our thinking, almost without our realising that it’s…