Wearing uniforms and using equipment are a vital part of many sports. From helping athletes to perform at their very best, or teams to identify themselves, they make it easy for the audience to identify what team they’re on. It doesn’t matter whether you’re a keen sports fan, or hold a sports journalism degree - […]
Banking corporations and automotive titans have something in common; they sponsor sports leagues and teams. But what’s the ROI on sports sponsorship and does it pay off? Below experts at Vindis explain for CEO Today. A significant percentage of automotive manufacturers have invested their sponsorship money in sporting events. It is estimated that the car […]
It may not always have monetary foundations, but philanthropy is a business model. Sponsorship can often mean synergy with a brand, a person or a cause, and hand in hand with those come values a business can adopt. Below Steve Huxter, Chief Operating Officer at ByBox, delves into the benefits and principles behind the sponsorship of […]
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