Social Media

The CEO of one of the world’s most used social media platforms is advocating a huge future for TikTok, a new and upcoming social platform among teens.

It’s no surprise that 90.4% of users are Millenials and with 91% of us accessing it through our phones, it’s never far away.

Tell us about the very beginnings of The Blonde Salad? Whose idea was it and how did you turn Chiara’s blog into a media company & a talent management agency? It all began in October 2009 when I was doing an internship in USA and…

Successful businesses depend on hugely successful marketing strategies. Getting your business recognised is a key part of getting your business up and running, as well as helping it grow.

The abundance of digital and social media has created a golden opportunity for brands to deliver highly relevant and targeted messages to their audiences around the clock and at speed.

While social media platforms form an integral element of many marketing and sales strategies, Twitter is sometimes considered to be the poor relation.

Below, Lucie Greene, Director of JWT, introduces the firm’s 2019 innovation report, which covers several upcoming trends for the year.

Unless you have worked remotely with no internet access, you will have definitely seen the buzzword “influencer marketing” in the past year.

Over the last few years, we’ve witnessed a growing undermining of experience, knowledge and established expertise across the board - from politics to pop culture. In turn, ‘influence’ has become democratised by a proliferation of tech and…

With social media, corporate scandals can reach millions globally in a matter of seconds. The Allianz 2018 Risk Barometer lists reputational loss as the eighth most relevant global risk faced by companies.