Social Media

Successful businesses depend on hugely successful marketing strategies. Getting your business recognised is a key part of getting your business up and running, as well as helping it grow.

The abundance of digital and social media has created a golden opportunity for brands to deliver highly relevant and targeted messages to their audiences around the clock and at speed.

While social media platforms form an integral element of many marketing and sales strategies, Twitter is sometimes considered to be the poor relation.

Below, Lucie Greene, Director of JWT, introduces the firm’s 2019 innovation report, which covers several upcoming trends for the year.

Unless you have worked remotely with no internet access, you will have definitely seen the buzzword “influencer marketing” in the past year.

Over the last few years, we’ve witnessed a growing undermining of experience, knowledge and established expertise across the board - from politics to pop culture. In turn, ‘influence’ has become democratised by a proliferation of tech and…

With social media, corporate scandals can reach millions globally in a matter of seconds. The Allianz 2018 Risk Barometer lists reputational loss as the eighth most relevant global risk faced by companies.

The authority of social media is getting greater and trying to push against its power is becoming increasingly difficult. As of January 2018, there were approximately 3.196 billion social media users around the world, which shows a growth…

Ingmar Rentzhog is a Swedish entrepreneur who founded and serves as the CEO of We Don’t Have Time, a tech start-up aiming to become the world’s largest social media platform for the climate crisis. He also is a Climate Reality leader…

This sentence has never been truer now that GDPR is in effect across the EU. Dileep Pisharody, Partner at Rosling King, delves into some of the business risks ahead, insurance renewals and the difficulties even larger tech firms can’t yet…