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How to Build an Iconic Brand

In the ever-changing consumer market, where trends come and go, and market competition is becoming increasingly stiff - having an iconic brand is more than a perfectly designed logo placed above your shop entrance or featuring on your…

The Future of Wellness

In a post-pandemic era, our perception of wellness has profoundly changed since 2019. New trends are emerging in the fast-moving global wellness industry, which is growing at 5-10% a year and is currently worth $1.5 trillion, according to…