Has Big Data Failed In Uncovering The Journey To Purchase? Why It’s Time For A New Approach

October 1, 2021
Ronny Golan, CEO and Co-Founder at ViewersLogic, explains why big data has failed brands.  Advertisers have long been seeking the ability to target individual consumers in key moments across the entire journey to purchase. But with endless communication channels, new devices and multiple purchase options, this goal is more complex and challenging than ever before. […]
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