Where precious minutes count, real-time lead scraping is a company's best friend in a race to beat others. Real-time lead scraping means collecting data about prospective customers upon their inquiry automatically, without relying on obsolete databases. Our team has observed how this approach changes the playing field, and today we will describe how it works […]
One of the hard truths of business is that your sales team is only as good as the environment allows them to be -- meaning the office culture, their training and tools, and so on. Without the right support, a sales team will always drift toward mediocrity. If your sales are in a slump -- […]
Direct mail is one of the most effective ways to engage potential customers. Physical mail captures attention and creates a lasting impression on recipients. It creates a personal connection, making recipients more likely to open and read the message. A well-planned direct mail campaign can run automatically, generating leads and increasing sales with minimal manual […]
In this era of digital attention, landing pages have emerged as a crucial component. These pages aim to bridge audiences and offerings and convert visitors into leads and customers. However, no matter how effective these or other marketing efforts are, many businesses cannot effectively set up a landing page that converts their target audience. Landing page creators […]
Today, brands have to adapt to keep engaging their audience continually. However, the platform must be interactive, flexible, and strategic. Here are some key pointers to leverage your brand and create a more substantial consumer bond. QR Code Campaign-Integration with Creativity Custom QR codes provide must-try, immediate interaction with consumers. Possible links include exclusive content, […]
In the early 1990s, when India was barely a blip on the global IT radar, Phaneesh Murthy emerged as a visionary who would redefine how IT services were sold. Fresh from IIT and IIM, Murthy joined Infosys with a radical approach: selling relationships, not just software. "I'm not trying to sell a project. I'm trying […]
When you’re marketing your business through PPC, it’s important to optimise your campaign landing page. A pay-per-click landing page is the first real interaction a potential customer has with your business after expressing interest in what you do – if it’s put together correctly, you could secure a conversion right then and there. If it’s […]
In the changing realm of shopping, businesses, like e-commerce sites, need to be on top of their pricing game to stay ahead of the competition. To achieve this goal effectively and efficiently, online sellers frequently use solutions such as Amazon repricing software, which helps them adjust prices dynamically. By utilizing these tools, retailers can maximize […]
In today's world, technology is getting competitive and has become a significant factor in helping businesses reach the right audience they want. At the same time, previously traditional marketing techniques were considered highly costly and inefficient. Still, with the digital market, many businesses are turning towards digital ways to market their business. This is where […]
In today’s competitive eCommerce landscape, SEO plays a crucial role in driving traffic and sales for your Shopify store. Yet, even with the best products and a beautiful website, failing to optimise for search engines can severely limit your store’s growth. SEO can feel complex, but many of the most common mistakes are easily fixed […]
It’s the most exciting time of the year for both retailers and consumers—Black Friday and Cyber Monday are fast approaching. Approximately 70% of people in the U.S. plan to shop in Black Friday and Cyber Week sales, according to a survey by Slickdeals. About 63% of respondents in the survey revealed that they plan to […]
In the fast-paced realm of e-commerce competition, businesses are always on the lookout for ways to boost profits effectively. Email marketing stands out as a tool that is sometimes underestimated. It has the potential to drive sales by connecting directly with interested buyers. By mastering and applying effective strategies in this area, businesses can experience […]
CEO Today Online and CEO Today magazine are dedicated to providing CEOs and C-level executives with the latest corporate developments, business news and technological innovations.
