Sales

COVID-19 changed everything. It changed how we interacted with friends, colleagues, family, and loved ones.

Rørsted's decision comes at a time when the sportswear giant continues to suffer from the impact of the Russia-Ukraine war and declining sales in China. On Monday, Adidas announced that Rørsted, who became the company’s CEO in 2016, will…

Out-of-home (OOH) ads are pretty self-explanatory, as they are indeed ads on display outside people’s homes — rather than, say, on TV or online. Nonetheless, OOH ads can feed effectively into a wider marketing strategy. According to data…

In May of this year, Elon Musk's electric vehicle company Tesla sold 32,165 China-produced vehicles, including 22,340 for export. This is according to the China Passenger Car Association.  In contrast, April of this year saw Tesla sell…

From a surge in online shopping to an increase in ed-tech, owing to physical restrictions and school closures, Covid-19 has boosted the already burgeoning space of e-commerce. As a result, merchants have had to analyse and adapt their…

In 2021, luxury French fashion house Chanel recorded $15.6 billion in sales, according to figures it shared with Business of Fashion. The figure marks a 50% increase over its 2020 sales, and a 23% increase over its 2019 sales. The…

Henric Larssen, Group CEO and Founder at Edisen, explains why your brand equity is dying and what you can do to turn the situation around. Somewhere in the relentless focus on sales data, businesses have lost sight of the unique value of…

Most businesses are interested in selling their products or services and are ready to spend significant sums of money on marketing campaigns, upgrades to their product, service, or mode of operation, and digital transformation. However,…

On Black Friday, Andy McNab, VP EMEA at Fanplayr, explains how companies can optimise the traditional start of the Christmas shopping season to establish loyal brand followers.  The UK is now the source of more than 10% of the world’s…

In 2018, I gave a talk at a Chamber of Commerce event in Worcestershire about business leaders needing to give thought to others in the world regarding their environmental decision-making policies, and the need for us to realise that all…

What Is A Unified Payment Interface? A UPI uses a consumer-friendly interface that lets you transfer money between different accounts, all in a single window. With a UPI link generator, any user with a smartphone has access to the most…

As online portals become ever more vital, the need for effective cybersecurity measures will only grow. How can you protect your customers and cash flow from fraud?