Sales

Despite biometric technology existing since the early 90s, its overall use in the public domain has been limited making it more science fiction than fact. For the most part, the technology has been used in security measures adding to the…

Are you looking to prepare your marketing strategy for 2020? We’ve got you covered.

There is a common misconception that most CEOs are aware of: being located in London, or other capital cities around the globe is the only way to be profitable.

Marty Johnson is the Vice President and Practice Leader for IBX. IBX has a proven method used by Insurance Professionals to provide their large group of clients with a comprehensive Contract and Pricing RFP to compare with their existing…

Loyalty schemes have become ubiquitous in modern business, largely because they can be implemented in some form within almost every industry. However, questions remain over the most effective way to run such a scheme. 

Despite almost a decade of downturn for the automotive industry, 2018 began to boast some fairly significant positives.

Nothing drives home how ‘digital’ the modern world of retail has become more than the domino-like toppling effect of household retail brands.

Advertising has a long and fascinating history. Widely used to promote manufacturing and services from the mid-19th century onwards, the power of advertising wasn’t truly recognised until the 1950s when the modern version that we know today…

As you were growing up, did you or anyone you know say, “I want to be a salesperson?” If you answered, “Yes,” you are likely one in a million. Sales has never been thought of as a career—rather thought of as a job one falls into. You went…

In this article Michael Viertler, Senior Partner McKinsey Marketing & Sales will discuss the four ways digital and analytics can drive successful change and the pitfalls to avoid. Few business leaders would dispute the fact…