Sales

In this interview, Ruffino discusses how conventional marketing wisdom may not be the way to go for service businesses as sometimes, it’s better to work with fewer clients.

As one sales holiday ends, another begins.

eCommerce is set to see a boom year like no other. The companies that have invested smartly in their supply chains will reap the biggest gains from the year's biggest sales event.

The Chinese tech giant boasted eye-popping sales, but the event was overshadowed by looming anti-monopoly regulations.

A 4.75% rise in Amazon’s value boosted the net worth of the world’s richest man by an additional $8.5 billion.

The furniture giant’s new CEO plans to open a record number of new stores, but with a different format from before.

Amazon hopes to licence the new biometric technology to third parties to transform business transactions.

Businesses have one main goal: to make sales. Organisations are pooling more time and money than ever into marketing, product development, and digitalisation in an attempt to find new and successful ways to increase their sales.

In uncertain times, marketers must update their strategies to avoid alienating the audience they are trying to reach.

With retail at the forefront of the sectors impacted by the COVID-19 pandemic, luxury brands must contend with marketing themselves to a consumer base that has been fundamentally changed.