Ronny Golan, CEO and Co-Founder at ViewersLogic, explains why big data has failed brands. Advertisers have long been seeking the ability to target individual consumers in key moments across the entire journey to purchase. But with endless communication channels, new devices and multiple purchase options, this goal is more complex and challenging than ever before. […]
Research has shown that the skills gap is becoming an increasing worry for CEOs. It's time for business leaders to modernise the way they encourage employee learning.
Trade shows are a substantial investment for companies; requiring time, money and additional resources. While trade show success is typically measured in lead generation and estimated return on investment, a carefully executed show represents a unique opportunity for companies to build long-lasting relationships. Following on from the Express team’s appearance at this year’s Facilities Show […]
Elon Musk believes self-autonomous AI is a bad idea when it comes to certain applications, such as weapons, and therefore continues to innovate profusely in opposing areas.
In this article Michael Viertler, Senior Partner McKinsey Marketing & Sales will discuss the four ways digital and analytics can drive successful change and the pitfalls to avoid. Few business leaders would dispute the fact that sales teams must evolve. They are already investing billions of pounds in sales technology and training in response […]
Dr Andy Brown is the Co-founder and CEO of ENGAGE, a boutique research and consulting firm which helps organisations perform better by supporting them in the creation and leadership of an engaged workforce. ENGAGE works with large FTSE 100s and global brands, right through to smaller, investor-based, fast-growth start-ups. Every organisation, no matter their size, […]
According to a LinkedIn study, only 30% of your potential talent pool is actively seeking a new job. This means that if you want to attract the top talent, you'll probably have to woo them away from their current position. Adam Blackford-Mills, Director of Sales & Marketing at MRS Digital, shares his expertise. To attract […]
Return on investment is key to moving forward, for any brand. Why invest if you’re not going to make the most of it? Below Jo Davies, Managing Director of brand implementation specialists VIM Group, guides us through the key questions and challenges to be considered before, during and after any brand investment. In today’s market, […]
By Gaurav Dhillon, CEO of Snaplogic, Inc Whether it’s customer, financial or employee data, structured or unstructured, from inside or outside the organisation, the modern enterprise increasingly runs on data. Thankfully for businesses, data is in no short supply, and they’re generating greater volumes of data than ever before. Business leaders rely on data […]
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