Paralympian

Why Are Businesses Sponsoring Paralympic Athletes?

February 16, 2018
It may not always have monetary foundations, but philanthropy is a business model. Sponsorship can often mean synergy with a brand, a person or a cause, and hand in hand with those come values a business can adopt. Below Steve Huxter, Chief Operating Officer at ByBox, delves into the benefits and principles behind the sponsorship of […]
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