Nike Faces Backlash as XX-XY Athletics Challenges Its Stance on Women's Sports Nike's recent advertising efforts have ignited controversy, with critics accusing the brand of sidestepping pressing issues in women's athletics. In response, XX-XY Athletics, an apparel company founded by former gymnast Jennifer Sey, released a provocative campaign highlighting concerns over fairness in women's sports. […]
Phil Knight: The Visionary Who Built Nike Into a Global Icon Age: 86 (born February 24, 1938) Height: 5 ft 9 in (175 cm) Business: Co-founder and former CEO/Chairman of Nike, Inc. Net Worth: Approximately $40 billion (as of 2025) Spouse: Married to Penny Knight Few names are as synonymous with modern sportswear and brand […]
Fashion's Billionaire Club: The Titans Who Turned Style into Fortunes The fashion industry is not only a realm of creativity and style but also a significant economic powerhouse, generating substantial wealth for its leading figures. As of early 2024, several individuals have amassed fortunes that place them at the pinnacle of both the fashion and […]
When Does Black Friday 2024 Start? Learn all the information about the biggest savings event of the year. What date is Black Friday 2024? Black Friday is the Friday after Thanksgiving and it will occur on November 29th. What is Black Friday? It traditionally marks the start of the Christmas shopping season in the United […]
While the UN Sustainable Development Goals (SDGs) are not legally binding, governments are expected to own and establish national frameworks to achieve the 17 Goals by 2030. Coupled with this, private-sector enthusiasm for the SDGs is strong and growing and we see more and more companies translating interest into actions. Environmental, social, and governance (ESG) […]
We are squarely in the age of ‘wokeness’ - the state of being aware and motivated by problematic norms, systemic injustices and the overall status quo.
Jonathan Kenyon, Founder & ECD at Vault49, looks into some of the most iconic brands in the world and how they can either flounder or flourish. Iconic brands tap into something deeper than the feelings people usually have for companies. They go beyond mere affection to something suspiciously close to true love. Pepsi, Nike, McDonald’s, […]
Andrea Newton is a qualified and experienced HR consultant with over 25 years’ experience helping individuals develop the skill and confidence to be their best selves, and in helping organisations develop a culture so that people want to work there. Below she delves into the intricacies of brand taglines, their effectiveness and the irony behind […]
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