Brand purpose is bigger than just tokenistic messaging to drive profits. It’s about genuine commitment to a broader social context, and brands who've been slow in cottoning onto this shift are increasingly losing market share and impeding their business growth.
Just when you thought you had got the hang of millennial marketing enter generation Z. Millennials are about to be surpassed by Generation Z. Gen Z will comprise 32% of the global population of 7.7 billion in 2019.
A recent survey by Savile Row Company, London-based tailors of fine shirts and suits, found that more than half (56%) of millennials think their office would benefit from a smarter, better enforced dress code. What’s more, only around a third (34%) think their workplace colleagues dress smartly enough already. The new data suggests that the […]
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