The trade show industry is an ever-growing and fiercely competitive arena where businesses are always seeking ways to capture the attention of potential clients and stand out from the crowd.
As a CEO, you are already aware of the importance of having a successful marketing strategy. However, did you know that storytelling could be an even more powerful tool in your arsenal?
Let’s start with the obvious fact that the mainstream media is ignoring digital signs because they are cheaper than salt. After all, the Chinese are churning them out like the Swiss churn-out cheese.
It’s not just about creating something that your audience might like. Yes, you should research thoroughly and create something of high quality. Still, unless you take the right steps to inform your target audience that a solution exists, as well as steps to convince them it is a great option for them, you are doomed […]
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