marketing

Interest in the 'metaverse' rises and falls by the month, but could the medium offer a valuable opportunity to luxury goods brands?

It’s not just about creating something that your audience might like. Yes, you should research thoroughly and create something of high quality. Still, unless you take the right steps to inform your target audience that a solution exists, as…

A lot of brands say they walk the walk and talk the talk, but Good Signals is one of the brands that gives you a sense they actually mean and do what they say.

We had the pleasure to connect with Nico Jaspers, who introduced us to the importance of brand tracking and his company Latana.

Technology has made almost every sector of the world, including marketing easier. There are now faster, easier, and more effective means to reach the target audience. With mobile devices, producers, wholesalers, and retailers can get…

The vape industry has blown up in popularity in the last couple of years. While it is true that succeeding in such a competitive market can be a challenge, it’s not impossible. Businesses that are in such high demand always have a chance of…

The advent of digital marketing was hailed as a golden age. Where marketing would be personalised, relevant, and measurable. Indeed, the rise of the internet and social media platforms offered powerful ways to engage with audiences and has…

Out-of-home (OOH) ads are pretty self-explanatory, as they are indeed ads on display outside people’s homes — rather than, say, on TV or online. Nonetheless, OOH ads can feed effectively into a wider marketing strategy. According to data…

The critical benefits of location analytics are why it’s growing rapidly. Statistics show that the global location analytics market size is projected to grow from USD 15.76 billion in 2022 to USD 43.97 billion by 2029. If you are about…

Indeed, certain things cannot be replaced. But then, there are lots of operations you can do over the internet. Find the right niche and your eCommerce business could become an international sensation. Here are 6 tips and tricks to ensure…

Many of those marketers were left scratching their heads: how could they effectively talk to a remote audience that is bombarded by online marketing messages, and that has rapidly changing business goals?  Two years down the line,…