marketing

The COVID-19 pandemic changed the landscape of retail and how we conduct business. Indeed, it has created a dent, especially with brick-and-mortar shops. To date, countless physical shops have transitioned into online counterparts.…

If you’re a business owner or a manager, then you should consider digitising your operation in order to become more productive. Businesses that lack digital elements risk falling behind into obscurity or at least losing sales. Even the most…

Making sure that your website reaches the right people  For the success of your business, your website must reach the right people. You can do this by putting your business in front of as many potential customers as you possibly can, which…

 Jada Balster, head of International marketing at Adobe Workfront, explores the benefits of changing up the way marketing teams work.  The last 18 months have been some of the most challenging, if not the most challenging months in…

Akhil Rajan, Customer Success Specialist at Zuper, details the benefits of going paperless for businesses.  These days, businesses involving heavy paperwork prove costly and largely inefficient, not to mention a considerable risk of…

CEO Today caught up with founder and CEO of Pheabs, a new online lending platform to hear his journey from digital marketing internships to the CEO of his own company.

Whatever your market, a regular cash flow is key to remaining solvent in the long term.

In this interview, Ruffino discusses how conventional marketing wisdom may not be the way to go for service businesses as sometimes, it’s better to work with fewer clients.

The Chinese tech giant boasted eye-popping sales, but the event was overshadowed by looming anti-monopoly regulations.

2020 has seen the emergence of eCommerce as an enormously lucrative business avenue. With the right strategy, any company can benefit from mobile marketing.

In a temporary reversal of previously held policies, Mark Zuckerberg has confirmed that Facebook will moderate new ad content.

Businesses have one main goal: to make sales. Organisations are pooling more time and money than ever into marketing, product development, and digitalisation in an attempt to find new and successful ways to increase their sales.