marketing

Just how recognizable are brand logos? Would you be able to recognize most of them?

Apple is one of the most reputable and successful brand images in the world; and there's a reason. As a CEO, you’re at the top tier. What you say and do will have an impact both internally and to the world. Your reputation is all about how…

Companies with overseas investors or seeking overseas investment and which, therefore, need to present their opportunity on a multi-lingual basis should consider adopting a transcreation rather than a translation strategy for the…

Julia Meighan is CEO at VMAGROUP. Founded more than 40 years ago, VMAGROUP is an international interim and permanent recruitment and executive search specialist for communications, digital and marketing. With 35 consultants, they operate…

China is the largest country in the world, with a population of just over 1.4 billion. As a nation that has developed greatly over the past decades, and given the globalisation that the introduction and rise of the internet has provided, it…

The basics of advertising are to get someone's attention and encourage them to do something. And the most effective way of being noticed? By using a massive billboard. Below, experts at Where The Trade Buys, retailer of selfie frames and…

Return on investment is key to moving forward, for any brand. Why invest if you’re not going to make the most of it? Below Jo Davies, Managing Director of brand implementation specialists VIM Group, guides us through the key questions and…

Years ago, the idea of a marketer becoming a business leader was farfetched. Below CEO Today hears from Jamie Anderson, President, EMEA at Marketo, who discusses the evolution of CMOs to the positions of CEO, and the next generation of…

Consumer habits have changed, they aren’t as loyal as they once were. They now have more choice and companies are more competitive when it comes to price and product selection. So, how can brands encourage their customers to be loyal to…

The way your brand is perceived by the public has never been more important. Brand awareness is one of the most significant factors that contribute to the successful running of a business. You want to make a great first impression that will…