Nike Vs Pepsi: 10 Growth Lessons to Learn from Epic Gambles
We are squarely in the age of ‘wokeness’ - the state of being aware and motivated by problematic norms, systemic injustices and the overall status quo.
Browsing Tag
marketing
Inbound Phone Numbers and Their Importance to a Business
In recent times, there has been a flurry of technological innovations that have changed the way people do business. Many businesses prefer to operate online as they strive to live up to the market trends. While successful marketing…
Retailers in Crisis: Here’s What’s Damaging the Bottom Line
Nothing drives home how ‘digital’ the modern world of retail has become more than the domino-like toppling effect of household retail brands.
Could Your Firm Save the Planet, and Perform 20% Better Whilst Doing So?
While business has contributed to the mass destruction of our resources, it also holds the key to the solutions. Therefore, the call to business is necessary as corporations are in fact some of the largest economies in the world,…
Why Are Marketers Becoming Disenchanted With the Promise of AI?
According to Forrester, 88% of marketers today use artificial intelligence (AI), but most are disappointed in the results.
The Top 10 Must-Have Gadgets for Creative CEOs
Being a CEO is more than just managing a business and being the face of the company, it’s about living a certain lifestyle, making everyday decisions for the bigger picture, and micro-managing your time down to each detail, so having a…
Authenticity and Storytelling with Pietryla PR
Christine Wetzler is the owner of Pietryla PR & Marketing, and therefore a communications consultant specialising in communications strategy, crisis communications and issues management within the manufacturing, packaging, plastics and…
Why “Millennial Marketing” Is Already Out-Of-Date
Just when you thought you had got the hang of millennial marketing enter generation Z. Millennials are about to be surpassed by Generation Z. Gen Z will comprise 32% of the global population of 7.7 billion in 2019.
7 Growth Strategies Sure to Spur Fresh Success
Growth. All businesses and professionals should desire it and most certainly need it. But achieving and sustaining growth in today’s uber-complex environment—whether corporate, entrepreneurial or personal career growth—takes multifaceted…
Upskilling to Run a Profitable Time-based Business
Over the last 10 years, there has been a steady rise in the number of people pursuing freelance careers – often in vocations such as personal training, beauty therapy and driving instructing. The majority of these roles are usually defined…