marketing

Many of those marketers were left scratching their heads: how could they effectively talk to a remote audience that is bombarded by online marketing messages, and that has rapidly changing business goals?  Two years down the line,…

Today, social media has become an essential part of digital marketing. Most people spend several hours a day on social media platforms, connecting with friends and finding valuable information. For that reason, many business owners consider…

There are so many promising companies with great products which fail, while ones with a great story to tell often succeed.  Apple is a good example of a company that understood from the very start that a great product isn’t enough. Yes,…

The marketing and advertising industry has been evolving with the speed of light over the past years, with  media advertising spending growing rapidly as well. Yet, when one thinks about a marketing campaign, the first idea to come to their…

Henric Larssen, Group CEO and Founder at Edisen, explains why your brand equity is dying and what you can do to turn the situation around. Somewhere in the relentless focus on sales data, businesses have lost sight of the unique value of…

Business growth consultant Daniel Groves shares the essential toolkit that entrepreneurs need to succeed this calendar year.  After the restrictions of last year and the many challenges business owners faced due to the pandemic, many…

At first glance, it seems absurd to mention genius scientists like Albert Einstein and Stephen Hawking in the same breath as Madonna or Kim Kardashian because their personalities could not be more different. What could possibly connect a…

The COVID-19 pandemic changed the landscape of retail and how we conduct business. Indeed, it has created a dent, especially with brick-and-mortar shops. To date, countless physical shops have transitioned into online counterparts.…

If you’re a business owner or a manager, then you should consider digitising your operation in order to become more productive. Businesses that lack digital elements risk falling behind into obscurity or at least losing sales. Even the most…

Making sure that your website reaches the right people  For the success of your business, your website must reach the right people. You can do this by putting your business in front of as many potential customers as you possibly can, which…

 Jada Balster, head of International marketing at Adobe Workfront, explores the benefits of changing up the way marketing teams work.  The last 18 months have been some of the most challenging, if not the most challenging months in…

Akhil Rajan, Customer Success Specialist at Zuper, details the benefits of going paperless for businesses.  These days, businesses involving heavy paperwork prove costly and largely inefficient, not to mention a considerable risk of…