marketing

In this interview, Ruffino discusses how conventional marketing wisdom may not be the way to go for service businesses as sometimes, it’s better to work with fewer clients.

The Chinese tech giant boasted eye-popping sales, but the event was overshadowed by looming anti-monopoly regulations.

2020 has seen the emergence of eCommerce as an enormously lucrative business avenue. With the right strategy, any company can benefit from mobile marketing.

In a temporary reversal of previously held policies, Mark Zuckerberg has confirmed that Facebook will moderate new ad content.

Businesses have one main goal: to make sales. Organisations are pooling more time and money than ever into marketing, product development, and digitalisation in an attempt to find new and successful ways to increase their sales.

In this day and age, it's increasingly important for business leaders to maintain an effective online presence.

A look at how Tesla and smaller brands have utilised PR to thrive even during a time of growing consumer uncertainty.

The 500 companies who have pulled their advertisements “will be back” before long, the Facebook CEO said.

The #StopHateForProfit campaign has picked up steam as major brands have pulled ads from Facebook in condemnation of the social media platform’s inadequate content moderation.

Fortune 500 companies have been using ABM as a way to create campaigns that give their target customer an experience they never had before with their brand. Here is how your company can do the same, using GumGum's collaboration with…