Investing in an Age of ‘Infobesity’: Separating Sentiment from Market Noise

October 31, 2018
Even in the pre-digital age, financial news travelled fast. Humans’ hard-wired love of both gossip and profit have long combined to make stock tips, trading floor rumours and market hunches a potent force. Potent not just because of the speed at which they travel, but because of their ability to not just reflect the market, […]
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What Are China’s Biggest Digital Marketing Opportunities?

October 24, 2018
China is the largest country in the world, with a population of just over 1.4 billion. As a nation that has developed greatly over the past decades, and given the globalisation that the introduction and rise of the internet has provided, it presents a lot of opportunities for interested CEOs. Aside from exporting and importing […]
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The Market for Luxury Buying: What Does It Involve?

September 27, 2018
For those who are rich and famous, £600,000 for a diamond encrusted Christmas tree topper is seen as acceptable. And it doesn’t stop there, there are pens available for just short of £1 million and Rolex watches fitted with diamonds for close to £45,000. We can only imagine what they’d spend on a stunning engagement […]
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Marketing: If You Build It They Will Come

April 12, 2018
Identifying the gap in the market, or your unique selling point (USP), is the holy grail of business success to many. Others believe drive and determination are the most important consideration, whilst some may think it is the ability to take a measured risk. Successful professional Aneeka Patel knows it is a mix of all […]
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Creating a Brand: Where Do You Start?

March 14, 2018
Adding to our Building Brands series, below CEO Today hears from brand agency Champions (UK) plc on the basic 101s of starting a brand, how to maintain it and how to grow it into a successful and effective tool for your business. Starting a new business is always a complex task and there is plenty […]
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