market research

In an age where data drives business decisions and mobile technology reigns supreme, mobile market research has become invaluable for CEOs seeking insights into consumer behaviour and preferences.

Let’s say that you manage to determine the size of your market quite accurately. This can give you a big advantage and keep your business one step ahead of the competition. With such data in your hands, you can secure better investments, be…

Ged Parton is the CEO of Maru Group, the technology-enabled market research and customer insights company. The Group provides their clients with targeted, relevant insights at speed enabling them to adapt their corporate strategy, then…