Here’s Why Global Expansion Needs a Local Focus

December 17, 2019
There’s an old saying in business that you should focus on what you know. More often than not, this means choosing an industry or sector you’re familiar with.
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How to Turn Your Hometown Into a USP

September 3, 2019
There is a common misconception that most CEOs are aware of: being located in London, or other capital cities around the globe is the only way to be profitable.
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Why Localisation Can Make or Break a Brand

July 10, 2019
When we think of big, international companies with a presence in multiple countries across the world, we might assume that global expansion is merely a money matter and presumably a smooth process for these successful corporations.
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