Local

There’s an old saying in business that you should focus on what you know. More often than not, this means choosing an industry or sector you’re familiar with.

There is a common misconception that most CEOs are aware of: being located in London, or other capital cities around the globe is the only way to be profitable.

When we think of big, international companies with a presence in multiple countries across the world, we might assume that global expansion is merely a money matter and presumably a smooth process for these successful corporations.