There’s an old saying in business that you should focus on what you know. More often than not, this means choosing an industry or sector you’re familiar with.
There is a common misconception that most CEOs are aware of: being located in London, or other capital cities around the globe is the only way to be profitable.
When we think of big, international companies with a presence in multiple countries across the world, we might assume that global expansion is merely a money matter and presumably a smooth process for these successful corporations.
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