The Man Behind the Bricks: Who Was Ole Kirk Christiansen? Before LEGO became one of the most iconic toy brands in the world, it was just a dream in the hands of a humble Danish carpenter. Ole Kirk Christiansen, born in 1891 in Filskov, Denmark, started out as a skilled woodworker. After losing his job […]
The Humble Beginnings of LEGO: A Danish Dream in Wood Before LEGO became a global symbol of creativity and childhood joy, it began in a small Danish workshop in Billund in 1932. The founder, Ole Kirk Christiansen, was a carpenter who initially crafted ironing boards and wooden toys to survive the Great Depression. He named […]
Inside LEGO's Leadership: CEO Niels Christiansen Meet LEGO's CEO: Niels B. Christiansen Niels B. Christiansen has been at the helm of The LEGO Group since October 2017. With a background in engineering and business, he previously served as CEO of Danfoss, a Danish engineering company. Under his leadership, LEGO has focused on sustainability, digital innovation, […]
Jonathan Kenyon, Founder & ECD at Vault49, looks into some of the most iconic brands in the world and how they can either flounder or flourish. Iconic brands tap into something deeper than the feelings people usually have for companies. They go beyond mere affection to something suspiciously close to true love. Pepsi, Nike, McDonald’s, […]
Consistency should be a priority for any global brand. Consistent brands build closer relationships with customers, they are more predictable, and therefore more trustworthy. There are three golden rules to help brands achieve consistency, captured by three Cs: Clarity, Consistency and Commitment. First, it’s crucial to define a clear global brand voice that resonates with […]
By Louisa Rochford 2018 has been off to a tumultuous start with the fall of Carillion as it went into liquidation, and Maplin and Toys R Us going into administration following their struggles with debt and inability to find a buyer. The loss of these businesses led to the closure of over 200 stores in […]
CEO Today Online and CEO Today magazine are dedicated to providing CEOs and C-level executives with the latest corporate developments, business news and technological innovations.
