Consumers put a vast amount of trust into big brands, and we have faith that they’re providing us with a quality product or service. In a recent class action however, Volkswagen have been in quite a debacle with customers over its ‘Dieselgate’ emissions scandal, bringing to light certain consumer rights issues, as discussed below by […]
By Gaurav Dhillon, CEO of Snaplogic, Inc Whether it’s customer, financial or employee data, structured or unstructured, from inside or outside the organisation, the modern enterprise increasingly runs on data. Thankfully for businesses, data is in no short supply, and they’re generating greater volumes of data than ever before. Business leaders rely on data […]
While acquiring new customers is a priority for many businesses, it’s certainly not cheap. According to Invesp, it costs five times as much to attract a new customer than it does to keep an existing one. Despite this, only 18% of businesses prioritise customer retention over customer acquisition. Clearly, there’s a flaw in how businesses […]
Sainsbury’s is overhauling its Nectar card, hoping they don't make the same mistakes as Tesco Clubcard scheme fiasco by putting the customer first and rewarding not just money spent, but other facets of loyalty. Below Rob Meakin, Managing Director at Loyalty Pro, comments for CEO Today. The new move by Sainsbury’s to overhaul their loyalty […]
In the digital age of increased competition and heightened customer expectations, businesses must be proactive to stay ahead of the pack. Mark Jackson, Head of Financial Services at the Collinson Group, explains for CEO Today. Keeping ahead in business is like trying to go up on a downwards escalator. If you run, you go forwards. […]
Reviews are the pinnacle of today’s trust in retail and commerce worldwide. If you see a bad review, and even worse, several, you’re likely not going to buy. Alan Lay, Digital Engagement Manager at LV= discusses below. Financial services brands are working hard to build trust and are boosting consumer confidence by actively listening to […]
Below, Co-Founder of Eligible, Rameez Zafar discusses the importance of client retention, particularly in the mortgaging sector. The technology behind client retention In virtually all industries, repeat business typically represents the highest quality business at the lowest “customer acquisition cost”. The mortgage industry is no different, where in many instances, the highest margin business is […]
When your customers review your brand online, it’s either because they had a really good experience or because they were badly let down. Jonathan Sharp, Director of Britannic Technologies, here talks to CEO Today a little about being the hero of that story, as opposed to the villain. Customer advocacy is what every company is […]
Speaking to CEO Today, Rant & Rave CEO, Kenny Bain, here discusses getting more involved with customers and the real challenge behind being the face of a company. How often do you ask, “what do my customers want?”. More importantly, do you know the answer? It can be easy for CEOs to get wrapped up […]
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