By Volha Hurskaya How emotional storytelling and visual strategy build a food-centric cinematic experience In today’s fast-paced digital world, where over 70% of Gen Z users consume food content through social media, with TikTok leading at 50%, followed by Instagram (43.1%) and YouTube (42.7%), food is no longer just sustenance — it’s storytelling. According to […]
Written by Lyudmila Chicherova In a world oversaturated with scrollable content, generic campaigns, and AI-generated noise, Anastasiia Khmelnitskaia is leading a creative rebellion. A globally awarded marketing strategist and content creator with over 4 million followers jury member for top-tier festivals like Brand Film Awards and NYFA, Anastasiia doesn’t just follow trends — she sets […]
Content marketing has its own benefits, and the biggest of them all is its ability to help grow your business threefold. And with times like today, when people are always on the lookout for fresh information catered in a crisp and engaging way, content marketing is the go-to recipe for success. It allows your brand […]
Netflix's Unique Co-CEO Setup—and Why It Succeeds In an impressive third quarter, Netflix has added 5.1 million streaming subscribers, surpassing Wall Street projections by over 1 million users. This surge not only reflects the platform’s ongoing appeal but also sets the stage for potential growth during the holiday season, especially with the much-anticipated return of […]
Reviews are the pinnacle of today’s trust in retail and commerce worldwide. If you see a bad review, and even worse, several, you’re likely not going to buy. Alan Lay, Digital Engagement Manager at LV= discusses below. Financial services brands are working hard to build trust and are boosting consumer confidence by actively listening to […]
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