This month we had the privilege to sit down with Jacobi Anstruther – a true disruptor and leading innovator in the audio industry. His curiosity and desire to instigate change in the music space through making ‘live’ experiences easily accessible led him to develop an interest in tackling music compression and audio quality issues alongside neurological behaviour and human performance. This interest eventually developed into starting innovative audio technology brand IRIS, whose latest AI technology, IRIS Clarity, eliminates all background noise from digital calls and meetings, bringing the focus back to the conversation.
We hear more about the concept below.
According to Hubspot, 81% of businesses currently use video as a marketing tool — up from 63% over the last year, and Quartz reports that a Facebook executive predicted their platform will be all video and no text by 2021. If this doesn’t excite you to go out and buy a camera, I’m not sure […]
Daniel and Andreas Sennheiser are the Co-CEOs of Sennheiser, a German-based company that produces premium audio equipment for personal, professional and business applications with a rich history in the industry. We were honoured to speak with the Co-CEO brothers about what it’s like to run the company side by side, a look into the inner […]
Businesses can learn a key marketing lesson from the TV oldies, according to a prominent audio branding expert. A study conducted by PHMG has found Brits consider Dad’s Army and Doctor Who as TV’s most memorable theme tunes, highlighting the enduring appeal of a strong, appropriate audio brand. Both shows received 12% of the vote […]
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