Kanye’s Fall: Controversy Destroys Yeezy

May 9, 2025
The Collapse of the Yeezy Empire In March 2025, Adidas announced it had sold its last pair of Yeezy sneakers, effectively ending its association with Kanye West. This move followed the company's decision in October 2022 to sever ties with West after his antisemitic remarks caused widespread backlash. The termination of this lucrative partnership marked […]
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Adidas Sees Big Profit Boost in Q3, Powered by Retro Revival and Strategic Shifts

October 29, 2024
Adidas Sees Big Profit Boost in Q3, Powered by Retro Revival and Strategic Shifts   Adidas AG has reported significant profit growth for Q3 2024, underscoring the effectiveness of CEO Bjorn Gulden’s turnaround strategy centered on iconic retro styles. The German sportswear brand revealed a strong 10% increase in currency-neutral sales and a substantial boost […]
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When Does Black Friday 2024 Start?

September 17, 2024
When Does Black Friday 2024 Start? Learn all the information about the biggest savings event of the year. What date is Black Friday 2024? Black Friday is the Friday after Thanksgiving and it will occur on November 29th.  What is Black Friday?  It traditionally marks the start of the Christmas shopping season in the United […]
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Adidas CEO Steps Down Amid Slumping Chinese Sales

August 23, 2022
Rørsted's decision comes at a time when the sportswear giant continues to suffer from the impact of the Russia-Ukraine war and declining sales in China. On Monday, Adidas announced that Rørsted, who became the company’s CEO in 2016, will hand over the position in 2023.  Rørsted will remain in the role until a successor is […]
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Dominos, Buffer and Adidas: What Do They Have in Common?

February 19, 2020
The workplace is changing radically with the infiltration of digital technologies, demands of the younger demographic and high expectations of a superior seamless customer experience.
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