CEO Today - August 2023

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Copyright 2023 The views expressed in the articles within CEO Today are the contributors’ own. Images used in this edition have been done so under the creative commons licenses. EDITORS NOTE Welcome to the August edition of CEO Today, a magazine dedicated to providing CEOs with insights and strategies from across the business world. Our feature story this month is about Team Coaching, exploring its innovative approach to enhancing collective potential. Delve into our exclusive interview with Jacqui Ferris of PerformanceHQ to understand how this paradigm shift could transform your leadership and team dynamics. You also won’t want to miss our profiles on two CEOs who are making waves - John Keen of Nowmedical, and the ‘Jedi Master’ pivotal to Disney’s success. Their stories will inspire and enlighten. We’re thrilled to present an insight into the man of the moment Sam Altman of ChatGPT, and the potential AI has to reshape our daily work. Finally, let our list of the top 10 CEO podcasts serve as your roadmap to enlightening discussions and valuable advice. As always, CEO Today is here to empower you with information to navigate the dynamic world of business leadership. Enjoy the read! Mark Palmer Editor Best wishes,

Bob Iger is one of the most influential and successful CEOs in the entertainment industry. His journey to the top of Disney is nothing short of remarkable. This article delves into the various aspects of his life and career, shedding light on the factors that contributed to his rise and the impact of his leadership on Disney’s success. From his early life and education to his innovative strategies and management style, we explore what makes Bob Iger the extraordinary CEO he is today. "We hire for attitude and aptitude; skills and knowledge can be acquired on the job."

Dan Berger, President and CEO of NAFCU Welcome to our exclusive interview with Dan Berger, the President and CEO of the National Association of Federally-Insured Credit Unions (NAFCU), an influential figure in the financial industry, dedicated to bolstering credit unions' growth and strengthening their regulatory environment. Before spearheading the advocacy team at NAFCU, Mr Berger built a solid foundation in politics, gaining experience in the financial services, insurance industries, and serving as the chief of staff for a member of Congress. In our conversation today, we will delve into the challenges that credit unions face in the current economic and political climate, explore NAFCU's strategies in overcoming these challenges, and understand how fintech's evolution impacts the credit union industry. Fintech & Credit Unions: NOT ENEMIES

Please introduce yourself, your role and your company. The National Association of Federally-Insured Credit Unions, or NAFCU, is a nonprofit, non-partisan advocacy organization that represents the credit union industry in Washington, D.C. Our mission is to help credit unions grow and ensure the legislative and regulatory environment allows them to provide safe, secure, and reliable financial products and services. I have a passion for politics and have known for a long time that I wanted to be a lobbyist.Before NAFCU, I gained experience at other businesses and associations in the financial services and insurance industries and also served as chief of staff for a Member of Congress. I recognize the impact government has on people’s lives and businesses, and it’s important that decision-makers recognize the power they have, too. That’s why it’s critical we elevate credit union voices in Washington. I joined NAFCU in 2006 to lead our government affairs team. It’s the core function of our association, and the team really makes change happen with federal lawmakers and regulators. This month marks my 10th anniversary as NAFCU’s president and CEO, and I know I have the best job in Washington – it’s a gratifying and humbling experience to lead an organization that represents the white hats of the financial services industry. When I’m not traveling to meet with credit unions or walking the halls on Capitol Hill, I’m an avid fly fisherman, and serve as vice chair of the Bonefish and Tarpon Trust. As a Floridian, I love traveling to fish with my wife and daughter. I earned my bachelor’s degree in economics from Florida State University, and I also have a master’s in public administration from Harvard University. What do you see as the biggest challenges facing credit unions in the current economic and political climate? A sound regulatory environment is always our top priority. NAFCU’s advocacy team works tirelessly to limit burdens on credit unions, and our compliance team works diligently to provide our members with the resources and assistance they need to navigate the neverending regulatory changes. The Consumer Financial Protection Bureau, or CFPB, spends a lot of time harming and hindering the financial success of the very people they claim to protect. The complete antithesis of any credit union’s mission, the CFPB has waged a direct war on Main Street since its inception, and its recent efforts are going to seriously limit the availability of credit for those who need it. The last thing consumers need during this time of high inflation is another rule that will make things more expensive or less available. “Credit unions were formed to serve communities of people, but that shouldn’t be a reason to restrict them with outdated laws and regulations.”

In Congress, we’re always on high-alert to defend against bad legislation that will hurt credit unions and their 137 million members. One major issue we’re working hard to protect against is curbing interchange fees, which is essentially Washington Beltway speak for something I call the Big Box Bailout because it takes money away from consumers and credit unions – that go toward a safe payments system and affordable access to credit – while lining the pockets of big-box retailers like Walmart and Target. How is NAFCU working to address these challenges? Our grassroots advocacy efforts are critical to our overall operation. NAFCU’s advocacy team takes real-life stories of the credit union difference and insights gleaned from our research products to inform our conversations with lawmakers and regulators. NAFCU has been at the forefront of advocating for credit unions in Washington, DC. What policy issues were you focused on in the first half of this year, and what progress has been made so far? What policy issues are you focusing on for the remainder of the year? We’ve been extremely active in 2023, fighting for credit union priorities. We had a member credit union testify on our behalf before Congress on the negative impact of the CFPB’s small business lending data collection rule, which only exacerbates hurdles entrepreneurs face when trying to start or grow their businesses. Several lawmakers are working to rein in the CFPB’s final rule as a result. We’re also sounding the alarm about the consequences of the CFPB’s credit card late fees proposal – part of its war on Main Street – and of proposed legislation to cap interchange fees. Both proposals would make things more expensive and less secure for consumers. After the bank failures, we made it our mission to highlight how credit unions are different than banks. As not-for-profit, member-owned financial institutions, credit unions are deeply committed to serving their members and are pillars of strength and trust in their communities. They listen to their members’ needs and find ways to provide safe, secure, and reliable products and services. That resonates with people who are looking for a banking solution they can trust. In the aftermath of the bank failures earlier this year, we saw consumers and small businesses move their money to credit unions. Credit unions are not profitdriven. They’re not run by greedy bank executives who chase yields. As banks have closed more than 11,000 branches over the past decade, with 1,500 closures in 2022 alone, credit unions are adding branches and opening doors in communities abandoned by banks. “In the aftermath of the bank failures earlier this year, we saw consumers and small businesses move their money to credit unions.”

What are you most excited for during this year’s NAFCU Congressional Caucus? As an advocacy organization, bringing hundreds of our members to Washington to advocate directly with their members of Congress and federal regulators is incredibly powerful. Our speaker lineup is always strong – with administration officials and heads of agencies, to congressional committee chairs on both sides of the political aisle. This is an opportunity to hear what lawmakers and regulators are working on and how credit unions will be impacted, and in turn, allow credit unions to educate decision-makers on the impacts of their policies through their own personal stories. How has NAFCU evolved over the years. What changes do you see on the horizon for the organization? Over the past 56 years, we’ve achieved major wins for the industry – like consistently ensuring our industry’s taxexempt status and obtaining regulatory relief and reforms – because we’re not afraid to be aggressive to do what’s best for our members. We transformed our membership structure shortly after I became CEO to open our resources to all federally-insured credit unions. We recognized that in a consolidating financial services marketplace and with threatening regulatory overreach, the strength of the industry and our collective voice depended on it. We’ve experienced tremendous growth at NAFCU over the past several years. We went from representing 38 percent of the credit union industry in 2010 to 62 percent today. Early in my tenure, we conducted an internal review of all our products and services. While I was visiting with our members, the three things that I heard over and over again were: advocacy, compliance and education. Unless a product or service fits in one of those three buckets, we don’t do it anymore. This has made us much more resilient and focused. Advocacy will always be job one, it’s what we were founded to do. Our compliance assistance and educational resources are influenced by what’s happening in Congress, the White House, and among federal regulators. What does the evolution of fintech mean for the credit union industry and competition overall? Fintech and credit unions are not antonyms. Our industry prides itself on relationship banking and makes the investments to best serve their members – including offerings like mobile banking, virtual branches, and instant and P2P payments. But when it comes to technological innovation and nonregulated fintechs that operate like banks, we want all entities to operate on a fair, level playing field. Unregulated fintechs should be held to similar oversight, data security and fraud prevention standards to protect consumers and the entire financial system. The COVID-19 pandemic has affected the financial industry in many ways. How has NAFCU supported credit unions during this challenging time? NAFCU was able to adapt quickly to meet our members’ changing needs. We advocated for credit union-specific relief. “Credit unions were able to support thousands of small businesses across the country when they needed financial assistance the most.”

One major accomplishment – we fought and won to ensure credit unions were included as lenders in the Paycheck Protection Program. For weeks, our team worked constantly to connect credit unions with agencies and lawmakers to ensure they were getting the guidance, clarity, and resources they needed to lend through the program quickly and effectively. Because of this, credit unions were able to support thousands of small businesses across the country when they needed financial assistance the most. Our research team also stayed on top of economic issues to help credit unions manage their portfolios. The association’s Preferred Partners offered invaluable resources and insights for operational efficiencies, risk mitigation, and technology. As we’ve recovered from the pandemic, many of the regulatory and economic challenges remain. Business models, the economy, and consumers’ financial habits have changed, and our job is to make sure credit unions are strong and have the tools they need to be responsive to changing needs. Diversity, equity, and inclusion (DEI) have become important issues across many industries, including finance. How is NAFCU addressing DEI within the credit union industry? DEI is very important to the credit union industry because it is core to its mission – to serve all individuals and families in need of safe, affordable financial products and services. Credit unions are more diverse than other financial institutions. There are three times as many credit unions designated as minority depository institutions (MDIs) than banks and ten times as many female CEOs at credit unions than banks. Credit unions are more likely to lend to minority and low-income individuals, and they are often the only financial institution in underserved areas. Credit unions have always prioritized DEI and continue to lead by example as other industries catch up. Through our foundation, NAFCU supports organizations such as AACUC, NAACP, and UNCF, which provide minority scholarships and promote diverse, strong communities. NAFCU also spends a lot of time and resources focused on strengthening our own culture and supporting our organization’s mission and values. In an industry known for “people helping people,” we recognize the importance of DEI among our staff. It’s important to have a diversified staff who represent different ways of thinking, experiences, and beliefs. What are your thoughts on the future of credit unions, and how do you see NAFCU contributing to their continued growth and success? You can’t think about the future of credit unions without recognizing the industry’s past. The Federal Credit Union Act was passed during the Great Depression that made federal credit unions tax-exempt. For nearly 90 years, this policy has remained in place because credit unions provide a valuable social service: safe, secure, reliable, and affordable financial products and services to all Americans – especially in areas banks have left. NAFCU’s advocacy team and I fight tooth and nail every day against the Big Banks that want to strip us of the very thing Congress gave us to bring service to people “Our industry prioritizes members’ financial wellbeing over profits.”

banks wrote off. Banks assign legions of lobbyists to gut the good work credit unions do for Americans. For that reason, I believe the industry’s best days are ahead. In the past year alone, more than 5 million American families and small businesses joined a credit union. Our industry prioritizes members’ financial well-being over profits. Credit unions do not make risky investments that could undermine their institution or harm their members; they invest in the programs and products that strengthen them. Even within a consolidating financial services marketplace, as more people recognize what credit unions can offer them and their families, we’ll see even more transitions to credit unions. Credit unions were formed to serve communities of people, but that shouldn’t be a reason to restrict them with outdated laws and regulations. Yes, there will be headwinds, but in the midst of uncertainty, we know there is also opportunity. The industry has taken on every challenge thrown its way, and through perseverance and a clear mission, the industry has strengthened and grown. Lastly, what personal values and leadership qualities do you bring to your role as the President and CEO of NAFCU, and how do these qualities help you guide the organization forward? Having worked in both government and the private sector before I joined NAFCU, I found my role leading the association was the perfect nexus of policy, politics and work that actually has a real impact on Americans across the country. It’s what made me fall in love with the industry – and now, as CEO, leading a team of incredibly talented and devoted staff, I have the best job in Washington. I like to hire employees with a team mindset, whether that came from playing high school sports or being involved in band or theatre – I want people who have experience understanding the responsibility of being a single component of a larger team’s collective success. We hire for attitude and aptitude; skills and knowledge can be acquired on the job. NAFCU represents an industry of “people helping people,” but we do that internally as well. Every aspect of the organization is intertwined. It’s critical that we don’t work in silos. This allows me to take a holistic approach to management while understanding that personalities and work ethic are just as important as talent. Lastly, even as a non-profit, NAFCU’s executive team and our Board of Directors still have the mindset of managing this association like it is a for-profit business, in the sense that we spend our budget strategically. And we remain mindful of being responsible stewards of our members’ dues. We remain laser-focused on our mission to help credit unions grow, and that isn’t going to change.

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Altman’s curiosity and passion for technology only grew stronger as he entered his college years. At Stanford University, he pursued a degree in computer science, immersing himself in a world of algorithms, coding, and data structures. It was during his time as a computer science student that Altman’s fascination with artificial intelligence truly flourished. As Altman delved deeper into his studies, he became captivated by the potential of machine learning and natural language processing. The idea of creating intelligent systems that could understand and interact with humans on a meaningful level Sam Altman, a name that has become synonymous with the cutting-edge world of artificial intelligence, has a fascinating journey that led him to the helm of Chatgpt. Born and raised in Chicago, Altman demonstrated an early proclivity for all things tech-related. As a child, he could often be found tinkering with computers, dismantling and reassembling them to uncover their inner workings. Sam Altman? who is Sam Altman? who is Sam Altman? who is Sam Altman? who is Sam Sam Altman? who is Sam Altman? who is Sam Altman? who is Sam Altman? who is Sam

“Altman led the development of groundbreaking AI models, pushing the boundaries of what was possible in natural language processing and machine learning.” fascinated him. He dedicated countless hours to researching, experimenting, and pushing the boundaries of what was possible in the field of AI. After graduation, Altman wasted no time in putting his newfound knowledge to use. Driven by an entrepreneurial spirit, he co-founded a startup that aimed to revolutionize the way customer support was handled using AI-driven chatbots. This early taste of success only fuelled his ambition further. Altman’s startup quickly gained traction, attracting attention from investors and industry leaders. The innovative use of artificial intelligence in customer support was a gamechanger, and Altman’s vision was being recognized. As the company grew, so did Altman’s role and responsibilities. With his sharp business acumen and deep understanding of AI, Altman eventually rose to the position of CEO of Chatgpt. Under his leadership, the company soared to new heights, becoming a driving force in the AI industry. Altman’s passion and dedication to advancing the field of artificial intelligence were evident in every decision he made. As Chatgpt continued to evolve, Altman remained at the forefront of innovation. He led the development of groundbreaking AI models, pushing the boundaries of what was possible in natural language processing and machine learning. His commitment to excellence and his ability to inspire those around him propelled Chatgpt to the forefront of the AI revolution. Today, Altman’s name is synonymous with AI excellence. His journey from a computer science student tinkering with computers to the CEO of Chatgpt is a testament to the power of passion, dedication, and a relentless pursuit of knowledge. As the world of artificial intelligence continues to evolve, there’s no doubt that Altman will remain a key figure, shaping the future of this exciting field. Sam Altman’s Thoughts on the Current State of Artificial Intelligence Sam Altman, a prominent figure in the AI world, has dedicated his career to exploring the potential of artificial intelligence and its impact on society. With his deep knowledge and experience, Altman offers insightful perspectives on the current state of AI, highlighting both its achievements and the challenges that lie ahead. Altman firmly believes that AI has the power to reshape entire industries, revolutionizing the way businesses operate and empowering individuals with unprecedented capabilities. The advancements made in AI technologies have already demonstrated their potential, but Altman acknowledges that there is still much work to be done to fully unlock their benefits. One crucial aspect that Altman emphasizes is the ethical considerations surrounding AI. He recognizes the importance of responsible development and deployment of AI systems, urging researchers and practitioners to prioritize the ethical implications of

their work. Altman advocates for ongoing research and collaboration to ensure that AI is harnessed for the benefit of humanity, rather than becoming a tool that exacerbates existing inequalities. Altman’s vision for the future of AI goes beyond mere functionality. He envisions a world where AI systems, such as Chatgpt, not only understand and respond to human queries but also possess a genuine sense of empathy and understanding. This empathetic AI could revolutionize fields such as customer service, mental health, and education, providing personalized and compassionate assistance to individuals in need. While Altman acknowledges the challenges that lie ahead, he remains optimistic about the future of AI. He believes that through continued research, innovation, and collaboration, we can overcome these obstacles and unlock the full potential of artificial intelligence. Altman’s insights serve as a reminder that AI is not just a tool but a powerful force that can shape the world we live in, and it is our responsibility to ensure that it is used for the betterment of society. In conclusion, Sam Altman’s thoughts on the current state of artificial intelligence reflect his deep understading of the field and his commitment to its responsible development. His insights provide valuable guidance for researchers, practitioners, and policymakers as they navigate the ever-evolving landscape of AI. An Insider’s Look into Sam Altman’s Life: His Background, Values, and Goals Understanding Sam Altman goes beyond his professional endeavours. To gain a true insight into his character, one must delve into his background and values. Altman grew up in a supportive and intellectually stimulating environment, which fostered his curiosity and determination. His parents, both accomplished scientists, instilled in him a strong work ethic and a passion for knowledge. As a child, Altman was surrounded by books and scientific discussions. His parents encouraged him to explore various subjects, nurturing his love for learning. From an early age, Altman displayed an insatiable curiosity, constantly seeking answers to his questions. This thirst for knowledge became a defining characteristic throughout his life. When it comes to values, Altman holds integrity and transparency in high regard. He believes that honesty and openness are essential for building trust within any organization. Altman’s upbringing played a significant role in shaping these values, as his parents emphasized the importance of ethical conduct and treating others with respect. Throughout his career, Altman has been a vocal advocate for creating a culture of transparency and collaboration. He believes that by fostering an environment where diverse perspectives are valued and heard, true innovation can flourish. Altman’s approachability and willingness to listen to others have earned him a reputation for being an empathetic and inclusive leader. In addition to his professional achievements, Altman is deeply committed to using technology for the betterment of society. His goals extend beyond the success of Chatgpt. He envisions a world where AI is democratized, accessible to people from all walks of life. Altman firmly believes that AI has the potential to solve some of the world’s most pressing challenges, and he is determined to bridge the gap between AI research and practical applications. Altman’s passion for democratizing AI stems from his belief that everyone should have the opportunity to benefit from technological advancements. He is actively involved in initiatives that promote AI education and accessibility, working towards creating a future where AI is not limited to a select few but becomes a tool for empowerment for all. Altman’s vision for the future of AI encompasses not only its technical aspects but also its ethical implications. He advocates for responsible AI development, ensuring that the benefits of AI are harnessed in a way that aligns with societal values and safeguards against potential risks. In conclusion, Sam Altman’s life is a testament to the power of curiosity, integrity, and a deep sense of purpose. His background, shaped by a supportive upbringing and a passion

for knowledge, has influenced his values and goals. Altman’s commitment to transparency, collaboration, and democratizing AI reflects his desire to create a better future for all. As he continues to make strides in the field of AI, Altman remains dedicated to his mission of bridging the gap between research and practical applications, ensuring that the transformative potential of AI is realized by everyone. Uncovering the Secrets to Sam Altman’s Success: How He Built Chatgpt from the Ground Up The rise of Chatgpt under Sam Altman’s leadership is nothing short of extraordinary. Altman’s visionary approach to building the company involved assembling a diverse and talented team, united by their shared passion for AI innovation. Together, they worked tirelessly to develop Chatgpt into the cutting-edge conversational AI platform it is today. Altman’s success can be attributed, in part, to his ability to anticipate market needs and pivot accordingly. He recognized the power of AI in transforming customer support and prioritized the development of a chatbot that could handle complex queries and engage in natural conversations. However, Altman’s achievements are not solely a result of strategic decision-making. He also attributes a significant portion of his success to the art of storytelling. Altman understands the importance of effectively communicating the value and potential of AI to investors and stakeholders, enabling him to secure the necessary resources to propel Chatgpt forward. One of the key factors that contributed to Altman’s success was his relentless pursuit of talent. Recognizing that building a world-class AI platform required a diverse and highly skilled team, Altman spared no effort in recruiting the best minds in the industry. He sought out individuals who not only possessed technical expertise but also shared his passion for pushing the boundaries of AI innovation. Through meticulous screening and rigorous interview processes, Altman handpicked a team that would become the backbone of Chatgpt’s success. Altman’s commitment to innovation was evident in the way he fostered a culture of experimentation within the company. He encouraged his team to think outside the box and explore unconventional approaches to problem-solving. This allowed Chatgpt to stay ahead of the curve and continually push the boundaries of what was possible in the field of conversational AI. In addition to his strategic decision-making and talent acquisition efforts, Altman’s success can also be attributed to his relentless pursuit of excellence. He set high standards for himself and his team, constantly challenging them to deliver exceptional results. Altman understood that building a groundbreaking AI platform required a relentless focus on quality, and he instilled this mindset in every member of his team. Furthermore, Altman recognized the importance of building strong relationships with investors and stakeholders. He understood that securing the necessary resources to fuel Chatgpt’s growth required more than just a compelling product. Altman became a master of the art of storytelling, effectively communicating the vision and potential of Chatgpt to investors and stakeholders. Through persuasive presentations and captivating narratives, he was able to secure the funding needed to propel Chatgpt forward. Altman’s success story is a testament to the power of visionary leadership, strategic decision-making, talent acquisition, a culture of innovation, a relentless pursuit of excellence,

and effective storytelling. Through his remarkable journey, Altman has not only built Chatgpt into a leading conversational AI platform but also inspired a new generation of entrepreneurs to think big and push the boundaries of what is possible. Sam Altman’s Unconventional Path to the CEO Seat of ChatGPT Sam Altman’s journey to becoming the CEO of Chatgpt was far from conventional. Unlike many CEOs who come from business or finance backgrounds, Altman’s expertise lies firmly in the realm of technology. This unique perspective has allowed him to approach challenges and opportunities with a fresh and innovative mindset. Altman’s unconventional path has also influenced his leadership style. He encourages experimentation, embracing a fail-fast mentality that values rapid iteration and learning from mistakes. Altman believes that true innovation stems from a willingness to take calculated risks and push the boundaries of what is possible in AI. Altman’s ascent to the CEO seat of Chatgpt represents a turning point in the AI landscape. With his expertise, vision, and relentless drive, he continues to push the boundaries of AI capabilities, revolutionizing the way we interact with technology and paving the way for a future where AI is seamlessly integrated into our daily lives. Sam Altman’s CHATGPT from OpenAI has created a global sensation, with over 100 million current users

Early Life and Education of Bob Iger Childhood and Family Background Bob Iger was born in 1951 and grew up in a modest family in New York City. His parents, John and Mimi Iger, were hardworking individuals who instilled in him the values of perseverance and the importance of education. John, a World War II veteran, worked as a plumber, while Mimi, a former nurse, dedicated her time to raising Bob and his younger sister. Despite their financial constraints, the Iger family always found ways to support Bob’s dreams and encourage his pursuits. They recognized his potential from an early age and nurtured his talents, providing him with the necessary tools to thrive. As a child, Bob displayed an entrepreneurial spirit that would later become one of his defining characteristics. From setting up lemonade stands on the bustling streets of New York City to organizing small businesses with his friends, he was always seeking opportunities to create something of value. These early experiences not only taught him the fundamentals of business but also laid the foundation for his future success as a leader. Academic Journey and Early Interests Bob Iger’s insatiable curiosity and thirst for knowledge were evident from a young age. He excelled academically, constantly pushing himself to learn and explore new subjects. While his interests were diverse, it was his fascination with media and entertainment that truly captured his imagination. During his formative years, Bob’s passion for television and film grew exponentially. He would spend hours engrossed in classic movies, analyzing the storytelling techniques and studying the industry’s pioneers. It was during this time that he realized he wanted to play a significant role in shaping the future of media. After completing high school, Bob Iger made the decision to pursue a bachelor’s degree in Television and Radio from Ithaca College. This choice allowed him to delve deeper into the world of media production and gain valuable insights into the inner workings of the industry. His studies provided him with a solid foundation in the technical aspects of television and radio, but it was his passion for storytelling that truly set him apart. Throughout his academic journey, Bob Iger sought out every opportunity to immerse himself in the world of media. He participated in internships, worked on student-run television programs, and even started his own radio show. These experiences not only honed his technical skills but also fueled his desire to make a lasting impact in the industry he loved. As Bob Iger’s academic career progressed, so did his understanding of the media landscape. He recognized the transformative power of technology and the evolving nature of consumer preferences. Armed with this knowledge, he set his sights on a future where he could shape the way people consume and engage with media. Bob Iger’s Early Career First Steps in the Media Industry Following his graduation, Bob Iger embarked on his professional journey in the media industry. Eager to make his mark, he secured a job as a weatherman on a local television station. As a weatherman, Iger not only delivered accurate forecasts but also honed his communication skills, captivating viewers with his charismatic presence. During this time, Iger immersed himself in the inner workings of the media industry. He developed a deep understanding of the complex dynamics at play, learning about the intricate processes that bring news and entertainment to audiences around the world. This firsthand experience provided him with invaluable insights into the power of media and its ability to shape public opinion. Although Iger enjoyed his time as a weatherman, he knew that his true potential lay beyond the confines of the weather segment. Driven by a hunger for growth and advancement, he set his sights higher, determined to leave a lasting impact on the industry he had come to love.

Climbing the Corporate Ladder at ABC In 1974, Bob Iger’s career took a significant turn when he joined the prestigious American Broadcasting Company (ABC). From the moment he stepped foot in the company, it was clear that Iger possessed a rare combination of talent and dedication that set him apart from his peers. With each passing day, Iger’s star continued to rise within ABC. His exceptional ability to navigate complex negotiations and his keen business acumen became the talk of the town. It was no surprise when he began to ascend the corporate ladder, taking on increasingly important roles within the company. As he climbed higher, Iger’s leadership potential shone brightly. He demonstrated an unwavering commitment to excellence, setting new standards for those around him. His innovative ideas and forward-thinking strategies propelled ABC to new heights, solidifying its position as a powerhouse in the media industry. But Iger’s journey was far from over. His relentless pursuit of success and his unwavering determination to make a lasting impact on the world of media led him to even greater heights in the years to come. Stay tuned for the next chapter in the extraordinary career of Bob Iger. The Transition to Disney The Move that Changed Everything In 1996, Bob Iger made a life-altering decision to move from ABC to Disney. At the time, Disney was facing numerous challenges, and its future seemed uncertain. However, Iger saw an opportunity to transform the company and capitalize on its rich legacy. This move proved to be a turning point not only for Disney but also for Iger’s career. It allowed him to combine his expertise in media with Disney’s unparalleled creativity and brand power. Initial Challenges and Triumphs Upon assuming his role at Disney, Iger faced several daunting challenges. The company was struggling with internal conflicts and needed a fresh direction to regain its position as an industry leader. Iger wasted no time in implementing bold initiatives and spearheading transformative acquisitions, such as Pixar, Marvel, and Lucasfilm. These strategic moves not only revived Disney’s fortunes but also positioned it for unprecedented growth in the years to come. One of the key challenges that Iger encountered when he joined Disney was the need to redefine the company’s identity in a rapidly changing media landscape. Traditional forms of entertainment were being disrupted by emerging technologies, and Disney had to adapt to stay relevant.Iger recognized the power of storytelling and sought to leverage Disney’s rich legacy to create captivating content across various platforms. Under his leadership, Disney embraced digital media and expanded its presence in the streaming industry with the launch of Disney+. This move allowed Disney to reach a wider audience and compete with other streaming giants. In addition to navigating the digital revolution, Iger also prioritized fostering a culture of innovation within Disney. He encouraged collaboration and empowered creative teams to push boundaries and explore new ideas. This emphasis on innovation resulted in the development of groundbreaking projects such as the creation of immersive theme park experiences and the integration of cutting-edge technology in Disney’s animated films. Furthermore, Iger recognized the importance of diversification and expanding Disney’s portfolio beyond its traditional offerings. This led to the acquisition of successful entertainment companies like Pixar, Marvel, and Lucasfilm. These acquisitions not only brought beloved franchises under the Disney umbrella but also allowed for cross-promotion and the creation of interconnected storytelling universes. Through his strategic acquisitions and bold initiatives, Iger successfully transformed Disney into a global entertainment powerhouse. The company’s revenue soared, and its influence expanded across

- Bob Iger

various industries. Iger’s leadership and vision propelled Disney to new heights, solidifying its position as a leader in the entertainment world. As Iger’s tenure at Disney continued, he continued to innovate and adapt to the ever-changing landscape of the entertainment industry. He championed the development of new technologies, such as virtual reality and augmented reality, to enhance the Disney experience for audiences worldwide. Moreover, Iger recognized the importance of corporate social responsibility and sustainability. Under his guidance, Disney implemented initiatives to reduce its environmental impact and support local communities. This commitment to social and environmental causes further enhanced Disney’s reputation and strengthened its brand image. In conclusion, Bob Iger’s transition from ABC to Disney marked a significant turning point for both him and the company. Through his strategic leadership, innovative thinking, and transformative acquisitions, Iger revitalized Disney and positioned it for unprecedented growth in the digital age. His legacy as one of the most influential figures in the entertainment industry is a testament to the power of vision and perseverance. Iger as Disney’s CEO Innovative Strategies and Acquisitions Under Iger’s leadership, Disney adopted a forward-thinking approach that focused on innovation and expansion. He embraced emerging technologies and launched Disney’s streaming service, Disney+, which quickly became a global sensation. Iger’s visionary mindset also paved the way for groundbreaking acquisitions. The integration of Pixar, Marvel, and Lucasfilm into the Disney family laid the foundation for a vast and interconnected universe of storytelling, captivating audiences across the globe. The Impact of Iger’s Leadership on Disney’s Growth During Iger’s tenure, Disney experienced unprecedented growth and became a global entertainment powerhouse. His ability to identify opportunities, develop synergistic partnerships, and nurture creativity within the organization set Disney on a trajectory of success. Under Iger’s guidance, Disney’s revenue soared, and its footprint expanded across multiple industries, ranging from film and television to theme parks and consumer products. His leadership fueled the company’s global expansion and solidified its position as an industry leader. Bob Iger’s Management Style Leadership Philosophy Iger’s management style is characterized by a unique blend of decisiveness, empathy, and a profound understanding of the power of collaboration. He believes in surrounding himself with talented individuals and empowering them to thrive.

Moreover, Iger values transparency and open communication, ensuring that every member of the organization feels heard and appreciated. This inclusive approach fosters a sense of belonging and encourages innovation. Iger’s Approach to Creativity and Innovation Iger recognizes that creativity and innovation are the lifeblood of Disney’s success. He encourages a culture of creativity within the company, nurturing ideas and giving them the space to flourish. By fostering a creative environment and facilitating cross-pollination among different departments, Iger ensures that Disney stays at the forefront of the industry’s rapidly evolving landscape. He understands the importance of staying relevant and engaging audiences with fresh and captivating content. Bob Iger’s remarkable journey from humble beginnings to becoming the CEO of Disney is a testament to his unparalleled leadership skills and unwavering determination. His visionary strategies and bold decision-making have propelled Disney to unprecedented heights, solidifying its status as a global entertainment powerhouse. As Bob Iger continues to shape the future of Disney and the industry as a whole, one thing remains certain: his legacy will endure, inspiring future generations of leaders to dream big, innovate fearlessly, and embrace the magic of storytelling.

Bob Iger is one of the most influential and successful CEOs in the entertainment industry. His journey to the top of Disney is nothing short of remarkable. This article delves into the various aspects of his life and career, shedding light on the factors that contributed to his rise and the impact of his leadership on Disney’s success. From his early life and education to his innovative strategies and management style, we explore what makes Bob Iger the extraordinary CEO he is today.

Dr Keen, CEO of nowmedical Welcome to our exclusive interview with Dr Keen, the CEO of nowmedical. Known for its unique approach to providing specialised medical advice to housing organisations across the UK, nowmedical has established itself as an indispensable player in the sector since its inception in 2004. This unique firm is dedicated to assisting a wide variety of clients, including local authorities, housing associations, trusts, and even government departments, with a specialised team of doctors carrying out this vital work. DRIVEN TO MAKE A DIFFERENCE

created in 2004, now advising over 150 organisations, undertaking over 50,000 assessments each year. How would you describe the mission and vision of nowmedical? How do these align with the goals you set for the company? Our mission is to provide professional medical advice in a timely manner to assist our client organisations in their decision-making processes; housing organisations have to make important and sometimes difficult decisions about their applicants and tenants, and we help them do this in a professionally informed way. Thank you for taking the time to speak with us, Dr Keen. To start off, can you give us a brief introduction to nowmedical? In a word – busy! We provide medical advice to housing organisations across the UK – local authorities, housing associations and trusts, government departments we provide a unique service which has improved the quality of our clients’ decision-making over many years we are the only medical company in the UK fully dedicated to this work team of doctors – GPs and psychiatrists Our vision is flexibility! To offer the service flexibly to client organisations, knowing each has their own ways of working, and to work within these and to be flexible to our team of medical advisers to fit in with their busy lives and schedules. As nowmedical’s CEO, what are some of the important decisions you’ve made that have helped shape the company? Deciding to offer our services on a consultancy basis, which has proved very popular, allowing client housing organisations to use us when they need (and not use us when they don’t); steering clear of “Over the years, pivotal moments, such as taking over a medical practice and recognizing the importance of flexibility, have shaped my leadership approach.”

restrictive fixed contracts deciding to assist clients on a build or buy basis, i.e. on their terms – some have in-house medical advisers we work with to improve their service; others hand the whole thing over to us. Can you tell us more about the role of innovative technology in nowmedical’s operations and how it aids in meeting your goals, particularly with respect to patient assessments? Just about every communication we make or receive may have some confidential information within, so we have a highly se

we can facilitate a more prompt decision by a local authority, this means applicants are assisted more quickly, and this is also cost-effective for the council, and as such the public purse, in reducing some costs. We’ve covered this recently in an article, too -https:// legal-test-of-vulnerabilityin-homelessness-paving-theway-for-protective-measures115b27e14be0 With your significant contributions to the medical field, especially in working with vulnerable patients, you’re undoubtedly making a considerable difference. What sustains your motivation in this demanding role, and how would you describe the level of personal satisfaction you derive from your work? The best part of the job is positive feedback from our client housing organisations – but also from our team of medical advisers, when they have been able to assist in a particularly worthy or demanding case; that’s enough to keep me going. cure triple-lock system to protect these; over 20 years, we’ve had not one episode of data loss. We integrate with up-to-date medical record software so we can access and assess patient records. We use a medical transcription system to improve turnaround times. We recently wrote an article about our new IT systems - Given nowmedical’s partnerships with public sector entities such as local authorities, how do you strike a balance between achieving a robust return on investment for these authorities and addressing the urgent needs of vulnerable and homeless people? Our role is solely advisory, to assist and inform housing organisations in their role as decision-makers regarding housing applications these are important decisions, and we take our role as advisers very seriously; that’s why we insist on a higher medical qualification as a starting point for all our medical advisers and why we have some specialist doctors on our team, for example, if “Positive feedback from clients and medical advisers sustains our motivation to make a difference.”

Over the course of your career, what have been some pivotal moments that shaped you into the leader you are today? Taking over a medical practice in London in the 1990s – learning management skills on the job. Recognising that doctors need flexibility when taking on second jobs – probably more so than in their primary role; given the total flexibility we provide our advisers, it’s rare for a doctor to leave us. Looking towards the future, what goals and milestones does nowmedical aim to achieve under your leadership? Maintaining our high professional standards expansion of services into other areas where local authorities and housing organisations need medical advice this of course, leads to an expansion of the company and of our business in general: I think that most companies hope they’re going to get bigger and better, and we’re certainly hoping – and striving – for that here gaining a reputation as the premier provider of our key, critical niche services in the UK – part of our drive to gain more recognition has influenced our decision to open up our spread of digital marketing and embrace potential new audiences through a variety of means.

The virtual world is changing the way we think about work. We need a new mindset to motivate and maximise the potential of virtual teams. The pandemic has flushed out that for decades we have been underperforming on the basics of management. While we could point to many examples of leadership done well, it is now clear we largely glossed over a culture of management mediocrity, especially in the middle ranks. It is the behaviour of the line manager which is normally the most influential factor in swaying employees to stay or leave the business they work for. COVID told us that in most organisations this middle management group has a mixed track record as effective, inspiring leaders. There is a need to focus on upskilling them. They need help to be able to lead in a different way in the virtual world. Failure to do this will risk an exodus at a time when the war for talent has never been hotter. So, what does good management look like in the land of Zoom and Teams? Let’s start by going back to basics. Treat your people the way that you would like to be treated yourself. Start with trusting them in the virtual world. Forget command and control. Empower your people to own and solve the challenges they face. Be flexible with their working arrangements. Prioritise their wellbeing and be evangelical about work life balance. Understand that for some people the virtual world brings with it challenges of loneliness and mental welfare. Care for them. Listen to them. Seek their feedback and act upon it.

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