Sales & Marketing

The abundance of digital and social media has created a golden opportunity for brands to deliver highly relevant and targeted messages to their audiences around the clock and at speed.

Global ecommerce sales will reach £3.5 trillion by 2021. There’s a lot of money to be made. There are even more customers to engage with.

Over the last few years, we’ve witnessed a growing undermining of experience, knowledge and established expertise across the board - from politics to pop culture. In turn, ‘influence’ has become democratised by a proliferation of tech and…

Christmas is here; there’s no getting away from it. The Coca Cola truck has graced our TV screens, Greggs have released their festive bake, Mariah Carey will be bellowing out those well-known lyrics and Michael Bublé will be lining up his…

Analysts at interactive investor, the UK’s second-largest digital investment platform, have put together a list of significant December stock market anniversaries plus notable events in the investment calendar for December 2018.

Mark Carney’s warning this morning that large parts of the economy are not ready for the Brexit deadline, regardless of the result, has sent shock-waves through the business community.

Apple is one of the most reputable and successful brand images in the world; and there's a reason. As a CEO, you’re at the top tier. What you say and do will have an impact both internally and to the world. Your reputation is all about how…

Below CEO Today hears from Peter Hall, head of marketing for WM Reply, who shares his top marketing tips for disseminating and embedding brand values throughout an organisation. When marketing is mentioned, it’s a common reaction to make…

China is the largest country in the world, with a population of just over 1.4 billion. As a nation that has developed greatly over the past decades, and given the globalisation that the introduction and rise of the internet has provided, it…

The basics of advertising are to get someone's attention and encourage them to do something. And the most effective way of being noticed? By using a massive billboard. Below, experts at Where The Trade Buys, retailer of selfie frames and…