Sales & Marketing

Loyalty schemes have become ubiquitous in modern business, largely because they can be implemented in some form within almost every industry. However, questions remain over the most effective way to run such a scheme. 

Despite almost a decade of downturn for the automotive industry, 2018 began to boast some fairly significant positives.

As ASOS issues its second profit warning in seven months, the online fashion retailer whose issues are said to come from warehouse-related confusion, non-functioning Eurolab software and troubled third-party brands, is not giving up the…

Brand loyalty is a pressing issue for businesses nowadays. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers. 

Anu Shah, CEO of ZAG, discusses the possibilities and opportunities in the fallout of Brexit after the deadline to leave the EU was extended. As part of a growth consultancy and as an investor in start-ups, I am often meeting…

Trade shows are a substantial investment for companies; requiring time, money and additional resources. While trade show success is typically measured in lead generation and estimated return on investment, a carefully executed show…

Your company’s brand message impacts the most parts of your business, from employment to customer engagement, so how do you convey a brand message that represents the best of you?

Advertising has a long and fascinating history. Widely used to promote manufacturing and services from the mid-19th century onwards, the power of advertising wasn’t truly recognised until the 1950s when the modern version that we know today…

Your business’s e-commerce website should be beyond functional – it must create a seamless customer experience that builds loyalty and brand affinity. In a world where online services often dominate, it’s essential that senior leadership…

Similarly to emerging technology, eCommerce is continuing to rapidly develop. In this time of extraordinarily swift change and innovation, the importance of staying ahead of the curve and taking key steps to develop and execute and…