Sales & Marketing

In 2021, luxury French fashion house Chanel recorded $15.6 billion in sales, according to figures it shared with Business of Fashion. The figure marks a 50% increase over its 2020 sales, and a 23% increase over its 2019 sales. The…

Many of those marketers were left scratching their heads: how could they effectively talk to a remote audience that is bombarded by online marketing messages, and that has rapidly changing business goals?  Two years down the line,…

Today, social media has become an essential part of digital marketing. Most people spend several hours a day on social media platforms, connecting with friends and finding valuable information. For that reason, many business owners consider…

The marketing model has evolved over recent years in line with technological advances. Historically, the measure of a successful campaign has often been the number of leads generated. As the capability of systems and solutions has evolved,…

There are so many promising companies with great products which fail, while ones with a great story to tell often succeed.  Apple is a good example of a company that understood from the very start that a great product isn’t enough. Yes,…

David Martin, CEO and founder of Be Known Communications, explains why personal content can work on LinkedIn. Whether you look at LinkedIn as a social media site or a digital publishing forum (personally, I go with the latter), I think…

Russell Holmes, Partnerships Director at brand design firm ico Design Partners, delves into the question: when should a business rebrand? One of the most difficult decisions any growing business faces is when to rebrand. We discuss the…

The marketing and advertising industry has been evolving with the speed of light over the past years, with  media advertising spending growing rapidly as well. Yet, when one thinks about a marketing campaign, the first idea to come to their…

Henric Larssen, Group CEO and Founder at Edisen, explains why your brand equity is dying and what you can do to turn the situation around. Somewhere in the relentless focus on sales data, businesses have lost sight of the unique value of…

While many believe that coming up with the next big invention will catapult them to millionaire status, sometimes it’s the simplest of ideas that are the most successful. Here are 5 of the top simple inventions that made entrepreneurs…

According to MetaMetric Solutions, real estate sales on the four major metaverse platforms hit $501 million in 2021 while sales in January 2022 topped $85 million. At this pace, MetaMetric Solutions projects that sales could reach almost $1…

Guido Ampollini, Head of Performance & Founder at GA Agency, takes a look at what the right digital marketing strategy is for international expansion.  The world has become more connected as digitisation efforts ramp up and…