Sales & Marketing

Heads of multinational corporations must be more than shrewd businesspeople. To raise their company's profile, they must let the public know their personality.

The combination of regulatory impetus, consumer sentiment and investor pressure has driven ESG (Environmental, Social and Governance) to the top of the corporate agenda. While companies large and small are increasingly thinking about their…

It all started in 2012 when the Founder of sportswear brand Gymshark, Ben Francis, asked his mother to teach him how to use a sewing machine, so he could make vests and t-shirts him and his friends could wear to the gym. Fast forward eight…

Businesses have one main goal: to make sales. Organisations are pooling more time and money than ever into marketing, product development, and digitalisation in an attempt to find new and successful ways to increase their sales.

In uncertain times, marketers must update their strategies to avoid alienating the audience they are trying to reach.

Business awards can be a great way to show your potential customers and business partners that you are the best at what you do.

With retail at the forefront of the sectors impacted by the COVID-19 pandemic, luxury brands must contend with marketing themselves to a consumer base that has been fundamentally changed.

A look at how Tesla and smaller brands have utilised PR to thrive even during a time of growing consumer uncertainty.

From Porsche to Gillette to Michelin, the companies that maintain consistent profits are those that compete best on pricing – and have a board that knows to drive the topic.

A breakdown of the role that corporate and social responsibility plays in public and employee perceptions of large companies, and how it can be made to work without seeming disingenuous.