Sales & Marketing

The way your brand is perceived by the public has never been more important. Brand awareness is one of the most significant factors that contribute to the successful running of a business. You want to make a great first impression that will…

When it comes to managing cash, things can become a lot more complicated if a business is trading internationally, so businesses considering exporting goods for the first time should take care to plan ahead. Nick Farmer, Partner and…

The authority of social media is getting greater and trying to push against its power is becoming increasingly difficult. As of January 2018, there were approximately 3.196 billion social media users around the world, which shows a growth…

In an increasingly fast-paced and competitive business landscape, evolution is a key differentiator between brands that thrive and those that fall behind. So how do you drive growth and change for your brand? Here Simon Prince, Marketing…

For most companies Brexit is an impending burden on business and operations, but Sven Hughes, CEO and Founder of Verbalisation, believes brands should have a positive outlook on what’s ahead and capitalise on the opportunities presented.…

Business exhibitions remain a hugely value asset to any marketing plan. Here, Aaron Inglethorpe of Discount Displays explains for CEO Today why investment in exhibitions is only set to grow in response to clearer trackability and more…

Being one of the world’s biggest sporting events, on a par with the Olympics, the FIFA World Cup invites 32 nations to compete across the globe. This in turn leads to a global viewership that is targeted for mass marketing by thousands of…

When darling of the high street Marks & Spencer announced plans to shut 100 core clothing and home branches as part of a major restructure, commentators were quick to jump on the news as just the latest death knell for the high street.…

Many businesses are seeing the advantage in undertaking expansions into global markets. As the world gets more connected, it's easier than ever to do business all over the world. But for businesses that have traditionally only operated…

For far too long, Sales Executives have wasted their time chasing dead leads that will never result in revenue. Sales Directors admit that prospecting has become increasingly difficult with consumer spending in steady decline and GDPR…