Sales & Marketing

LVMH, which owns brands from Fendi to Hennessy Cognac and Sephora, said on Thursday that its fourth-quarter sales growth accelerated, hitting €20.02 billion overall. The growth was primarily led by the group’s largest earners, Louis Vuitton…

Most businesses are interested in selling their products or services and are ready to spend significant sums of money on marketing campaigns, upgrades to their product, service, or mode of operation, and digital transformation. However,…

Lamborghini’s sales were up 13% year-on-year thanks to what the company describes as a “targeted and monitored growth strategy.” The Lamborghini Urus was by far the company’s best-selling vehicle in 2021, with the six-figure Super SUV…

Luxury automaker Aston Martin has reported an 82% surge in sales to dealers in 2021. The news comes despite the company predicting lower-than-expected annual adjusted core earnings on fewer-than-planned shipments of its Valkyrie sports car…

Business growth consultant Daniel Groves explores where startups should spend their marketing budget. When considering your finances and scaling a business, there are so many areas that are fighting for your budget. It can be difficult…

At first glance, it seems absurd to mention genius scientists like Albert Einstein and Stephen Hawking in the same breath as Madonna or Kim Kardashian because their personalities could not be more different. What could possibly connect a…

On Black Friday, Andy McNab, VP EMEA at Fanplayr, explains how companies can optimise the traditional start of the Christmas shopping season to establish loyal brand followers.  The UK is now the source of more than 10% of the world’s…

On arrival at the city of Thebes, Oedipus encountered the great sphinx. If Oedipus could answer the sphinx’s riddle, he would be able to enter; if not he would be devoured. In the age of deep tech, our heroes are those who have undertaken…

Tiffanie Lane, Product Manager at OpSec Security explores the relationship between luxury fashion brands and the gaming industry.  Amid the pandemic, businesses have had to innovate to stay afloat. For many industries, this has meant…

It’s no secret that today’s executives are under a lot of pressure. In fact, according to a recent report by Oracle and Workplace Intelligence, a HR research and advisory firm, C-suite executives are struggling to adapt to the new realities…

Businesses across all industries have always had to deal with ever-changing customer behaviour, but the global pandemic has transformed the way many customers interact with companies within a very short period. The world has been…

The COVID-19 pandemic changed the landscape of retail and how we conduct business. Indeed, it has created a dent, especially with brick-and-mortar shops. To date, countless physical shops have transitioned into online counterparts.…