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Sales & Marketing
Pros And Cons Of Pamphlet Advertisement In 2022
Technology has made almost every sector of the world, including marketing easier. There are now faster, easier, and more effective means to reach the target audience. With mobile devices, producers, wholesalers, and retailers can get…
The Next Generation: How Luxury Brands Are Adapting To The Challenge Of Younger Audiences
Although Millennials and Gen Z have had their differences, they have one major thing in common for the luxury industry – they are both making up more and more of luxury brands’ customer bases. Millennials are expected to make up to 50% of…
6 Things To Consider When Hiring An SEO Company
Not long ago, everyone was left to guess and experiment with SEO strategies. Today, the Internet is full of SEO companies that offer all kinds of services ranging from custom content to link-building to page optimisation. These companies…
Chinese Lockdowns Limit Burberry’s Sales Growth
Burberry revealed that first-quarter sales dipped 35% in the country which is a vital market for its clothing. Prior to the pandemic, approximately one-third of the global luxury industry was reliant on Chinese spending, both at home and…
Why Black Box Algorithms Are A Blocker To Transparent And Ethical Marketing
The advent of digital marketing was hailed as a golden age. Where marketing would be personalised, relevant, and measurable. Indeed, the rise of the internet and social media platforms offered powerful ways to engage with audiences and has…
5 Tips For Saving Money On Print Marketing (Without Compromising Quality)
1. Print front and back
This might seem like the simplest and most obvious solution, but many people don’t consider it a method for reducing the costs of printing.
In truth, this isn’t applicable for every situation - if you’re…
8 Tips For Calling Customers And Prospects
Whether it’s cold-calling a client who had shown interest in your product or simply making a follow-up call to a client who just purchased your services, one thing is for sure. Calling customers on the phone can sometimes be nerve-racking,…
Ad It All Up: What Things Should You Prioritise Including In Your Out-Of-Home Ads?
Out-of-home (OOH) ads are pretty self-explanatory, as they are indeed ads on display outside people’s homes — rather than, say, on TV or online. Nonetheless, OOH ads can feed effectively into a wider marketing strategy. According to data…
Unlocking Potential In Emerging Markets For Online Businesses
From a surge in online shopping to an increase in ed-tech, owing to physical restrictions and school closures, Covid-19 has boosted the already burgeoning space of e-commerce. As a result, merchants have had to analyse and adapt their…
Are Business Cards Still Important In 2022?
Annie Button, professional content writer and branding aficionado, explores the topic of business cards in 2022, from their relevance in the digital age, to how to create an effective one.
Are business cards a thing of the past? In…
How To Research Market Size To Predict Company Growth
Let’s say that you manage to determine the size of your market quite accurately. This can give you a big advantage and keep your business one step ahead of the competition. With such data in your hands, you can secure better investments, be…
