Sales & Marketing

Hugh Gibbs, Co-founder of SearchLand, explains how small property development companies can keep up with the competition. The development and construction sector is one of the major pillars of the UK economy. GDP from construction in the…

Image by Web Summit - SD5_7851, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=74256111 CEO and co-founder Nik Storonsky said: “To be able to IPO successfully we need to be at least in the few billion dollars range of revenue a…

As soon as businesses started going digital at the height of the pandemic, everyone’s left asking an all-too-important question: “Is the brick-and-mortar store dead?” It’s actually been an issue even before the pandemic hit in force, with…

When running an e-commerce business, your competition can be a lot tougher than selling at a physical shop. So, do not give potential customers reasons not to buy and start searching elsewhere.The most straightforward tip to encourage…

Nathalie Nahai, international speaker and author of Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience explains how businesses can create meaningful experiences for their customers. We’ve all witnessed it – the…

It takes a lot of planning and effort to run a successful Heating and Air Conditioning (HVAC) company, as the industry is highly competitive. One way to stand out from the competition is by competitively marketing your business to…

In the three months to the end of June, Tesla saw sales rise to $12 billion, a figure which has doubled from a year ago when its US factory was shut down. Over the same time period, the electric car manufacturer has said it delivered a…

Dave Ralph, Lead Design Strategist at Seymourpowell, explores why brands must start to view the virtual economy as a viable source of future revenue.  Your first encounter with the virtual economy may have been on your credit card…

While a rebrand represents a major change in strategy, the best rebrands can target new customers while retaining the loyalty of old ones.

Whatever your market, a regular cash flow is key to remaining solvent in the long term.

Numerous studies have made clear that companies which display a social conscience are more likely to attract investors and loyal customers.

It makes sense that luxury goods marketers try to target high-earning customers – but finding a ready buyer is rarely so simple.