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Sales & Marketing
Why the Next Wave of CEOs Will Be from Marketing
Years ago, the idea of a marketer becoming a business leader was farfetched. Below CEO Today hears from Jamie Anderson, President, EMEA at Marketo, who discusses the evolution of CMOs to the positions of CEO, and the next generation of…
Improving Customer Loyalty: How Can It Be Done?
Consumer habits have changed, they aren’t as loyal as they once were. They now have more choice and companies are more competitive when it comes to price and product selection. So, how can brands encourage their customers to be loyal to…
The Importance of Customer Service & Brand Image
The way your brand is perceived by the public has never been more important. Brand awareness is one of the most significant factors that contribute to the successful running of a business. You want to make a great first impression that will…
Managing Cash for First-Time Exporters
When it comes to managing cash, things can become a lot more complicated if a business is trading internationally, so businesses considering exporting goods for the first time should take care to plan ahead. Nick Farmer, Partner and…
Marketing Your Retail Business: The Power of Social Media
The authority of social media is getting greater and trying to push against its power is becoming increasingly difficult. As of January 2018, there were approximately 3.196 billion social media users around the world, which shows a growth…
3 Keys to Marketing Your Brand for Growth & Change
In an increasingly fast-paced and competitive business landscape, evolution is a key differentiator between brands that thrive and those that fall behind. So how do you drive growth and change for your brand? Here Simon Prince, Marketing…
Here’s Why Brands Should Capitalise on Brexit
For most companies Brexit is an impending burden on business and operations, but Sven Hughes, CEO and Founder of Verbalisation, believes brands should have a positive outlook on what’s ahead and capitalise on the opportunities presented.…
Why 2018 is Not the Peak Year for Business Exhibitions
Business exhibitions remain a hugely value asset to any marketing plan. Here, Aaron Inglethorpe of Discount Displays explains for CEO Today why investment in exhibitions is only set to grow in response to clearer trackability and more…
10 Ways Businesses Rode the World Cup Wave
Being one of the world’s biggest sporting events, on a par with the Olympics, the FIFA World Cup invites 32 nations to compete across the globe. This in turn leads to a global viewership that is targeted for mass marketing by thousands of…
Here’s Why the Death of the High Street Has Been Greatly Exaggerated
When darling of the high street Marks & Spencer announced plans to shut 100 core clothing and home branches as part of a major restructure, commentators were quick to jump on the news as just the latest death knell for the high street.…