Sales & Marketing

The product of the future is smart and connected, with the ability to be responsive, adaptive and collaborative.

Just when you thought you had got the hang of millennial marketing enter generation Z. Millennials are about to be surpassed by Generation Z. Gen Z will comprise 32% of the global population of 7.7 billion in 2019.

Over the last 10 years, there has been a steady rise in the number of people pursuing freelance careers – often in vocations such as personal training, beauty therapy and driving instructing. The majority of these roles are usually defined…

By Louisa Rochford Founded by Henry Wells and William Fargo in 1852, multinational financial services company Wells Fargo has had a long and lucrative lifespan in American history. It remains one of the “Big Four Banks” in the…

CEOs, Directors and other business leaders must be savvy, passionate and hard working – but that’s only half the battle if you’re a founder.

Successful businesses depend on hugely successful marketing strategies. Getting your business recognised is a key part of getting your business up and running, as well as helping it grow.

The abundance of digital and social media has created a golden opportunity for brands to deliver highly relevant and targeted messages to their audiences around the clock and at speed.

Global ecommerce sales will reach £3.5 trillion by 2021. There’s a lot of money to be made. There are even more customers to engage with.

Over the last few years, we’ve witnessed a growing undermining of experience, knowledge and established expertise across the board - from politics to pop culture. In turn, ‘influence’ has become democratised by a proliferation of tech and…

Christmas is here; there’s no getting away from it. The Coca Cola truck has graced our TV screens, Greggs have released their festive bake, Mariah Carey will be bellowing out those well-known lyrics and Michael Bublé will be lining up his…