Sales & Marketing

Technology has made almost every sector of the world, including marketing easier. There are now faster, easier, and more effective means to reach the target audience. With mobile devices, producers, wholesalers, and retailers can get…

Although Millennials and Gen Z have had their differences, they have one major thing in common for the luxury industry – they are both making up more and more of luxury brands’ customer bases. Millennials are expected to make up to 50% of…

Not long ago, everyone was left to guess and experiment with SEO strategies. Today, the Internet is full of SEO companies that offer all kinds of services ranging from custom content to link-building to page optimisation. These companies…

Burberry revealed that  first-quarter sales dipped 35% in the country which is a vital market for its clothing. Prior to the pandemic, approximately one-third of the global luxury industry was reliant on Chinese spending, both at home and…

The advent of digital marketing was hailed as a golden age. Where marketing would be personalised, relevant, and measurable. Indeed, the rise of the internet and social media platforms offered powerful ways to engage with audiences and has…

1. Print front and back  This might seem like the simplest and most obvious solution, but many people don’t consider it a method for reducing the costs of printing.  In truth, this isn’t applicable for every situation - if you’re…

Whether it’s cold-calling a client who had shown interest in your product or simply making a follow-up call to a client who just purchased your services, one thing is for sure. Calling customers on the phone can sometimes be nerve-racking,…

Out-of-home (OOH) ads are pretty self-explanatory, as they are indeed ads on display outside people’s homes — rather than, say, on TV or online. Nonetheless, OOH ads can feed effectively into a wider marketing strategy. According to data…

From a surge in online shopping to an increase in ed-tech, owing to physical restrictions and school closures, Covid-19 has boosted the already burgeoning space of e-commerce. As a result, merchants have had to analyse and adapt their…

Annie Button, professional content writer and branding aficionado, explores the topic of business cards in 2022, from their relevance in the digital age, to how to create an effective one. Are business cards a thing of the past? In…

Let’s say that you manage to determine the size of your market quite accurately. This can give you a big advantage and keep your business one step ahead of the competition. With such data in your hands, you can secure better investments, be…