Sports

Sports CEO Spotlight showcases the extraordinary individuals who have not only excelled in their sports but have also transitioned into the world of business as successful CEOs. From athletes who’ve built powerful brands to those leading innovative companies, this section highlights their journeys from the playing field to the boardroom. Whether they’re launching sports apparel lines, founding tech startups, or leading charitable organizations, these sports stars are redefining what it means to be both an athlete and a business leader.

What Can Leaders Learn from the England Football Team

September 2, 2022
Before the 2022 Women’s Euros, it was a long time since England won a major trophy in football.
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Awake Launches Slick Electric Surfboard That Can Reach Speeds Of 36MPH

February 14, 2022
Swedish electric surfboard manufacturer Awake has just revealed the latest version of its range-topping model, the Rävik S 22. While Awake's latest board doesn’t look dramatically different from its award-winning forerunners, it promises surfers better response and a lot more power.  Awake’s slick electric surfboards feature squared-end designs, a channel-shaped carbon fibre hull that effortlessly […]
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Frasers Group CEO Mike Ashley To Step Down

August 6, 2021
Frasers Group, which owns Sports Direct, House of Fraser, and designer fashion chain Flannels, has said it is holding discussions about transitioning the chief executive role to Michael Murray, who is currently Frasers Group’s head of elevation. Murray began assisting Ashley with personal property deals after meeting his daughter in 2011. He then  began working […]
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Reebok and Other Organisations End Partnerships With CrossFit

June 8, 2020
Following CrossFit chief executive Greg Glassman’s tweet invoking the memory of George Floyd, numerous brands have cut ties with the CrossFit games.
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Here’s What CEOs Can Learn from Football’s Best

December 11, 2019
It likely didn’t occur to you, but footballers and CEOs have much in common, and today's business leaders could learn a great deal from the pressure and expectancies world class football professionals face every time they step foot on the pitch.
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How One Man Started His Own Company 'Because He Can'

November 29, 2019
Tell us a bit about your life and career prior to founding Because We Can Media. I have spent the last 15 years working with and alongside an array of fantastic brands to help both growth and expansion across multiple markets. I have always been sales focused and a few years ago, as I was […]
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What Can a CEO Learn from the Rugby World Cup?

October 7, 2019
England will be hoping they can avoid a repeat of their early exit from the 2015 Rugby World Cup in this year’s tournament.
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How Businesses Can Learn From the World of Sport

March 29, 2019
Paul Parker is an Expert Partner at PerformanceWorks International and former England footballer. Below, Paul discusses the ways in which businesses can learn from sport, calling from his own years of experience.   Having a career in professional sport taught me a lot about the processes behind building a strong organisation and making sure everyone feels […]
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What You Should Know About Malta's iGaming Industry

March 26, 2019
Whether you’re considering venturing into the fast-developing world of iGaming, or you’re looking to step up your existing online gambling business - there are many reasons to consider relocating to Malta.
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5 Top Tips on Buying a Luxury Ski Property

March 7, 2019
The annual migration to the ski slopes of Europe is in full swing. For those that want the freedom to enjoy the mountains all year round, buying an alpine property can be a great lifestyle and financial investment. And leading the way this year is non-other than ex-Chancellor George Osborne, who has just purchased a £3 million ski chalet in Verbier in Switzerland.
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10 Ways Businesses Rode the World Cup Wave

July 18, 2018
Being one of the world’s biggest sporting events, on a par with the Olympics, the FIFA World Cup invites 32 nations to compete across the globe. This in turn leads to a global viewership that is targeted for mass marketing by thousands of companies worldwide. Some with big pots of money jump in to officially […]
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Amazon Premier League Deal Sets the Bar High for Online Streaming Business

June 13, 2018
Amazon is set to become the first ever tech firm to stream the Premier League. In August 2019 Amazon streaming services will show live premier League football from the UK, following a deal snapped up to show 20 games a season. This deal breaks the long-standing TV feud between Sky and BT for the premier […]
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