You can think of Web3 as a technological evolution to something more efficient and sophisticated. While Web1 was a ‘reading only’ phase, limited to simple, static websites with little interaction for the user, Web2 became much more participatory. Users could create content, interact freely and share information. For the most part, we are still in […]
Annie Button, professional content writer and branding aficionado, explores the topic of business cards in 2022, from their relevance in the digital age, to how to create an effective one. Are business cards a thing of the past? In today’s fast-moving commercial environments, digital communication, messaging apps and video calls appear to have taken over […]
Your business is likely to be going through continuous change as companies grapple with shifting consumer habits, new technologies and digital disruption. As a CEO, you are likely to have to lead your team through digital transformation. You may need to transform one or more departments. Perhaps you have to change business operations at a […]
For many companies, the challenge of becoming a social enterprise would be a distant dream and something of a long-term strategy – no matter how passionate they may be about it. It comes as a surprise to many when I say I am CEO of the oldest security company in the world, and that we […]
We all know that triangle: the one with corners labelled quality, time, and cost (choose two!) Much as we’d like our businesses to achieve champagne on a beer budget – and yesterday – we just can’t have it all. But as a serial start-up CEO, I also know that we kind of need it all. […]
Today, WhatsApp is the most popular messaging service in over 100 countries, with over 2 billion active users worldwide. Its simplicity and affordability, amongst other characteristics, have attracted not only individuals to the app, but also businesses who view it as an easy, ad-hoc solution for workplace communication. But is WhatsApp actually safe to use […]
Many of those marketers were left scratching their heads: how could they effectively talk to a remote audience that is bombarded by online marketing messages, and that has rapidly changing business goals? Two years down the line, businesses have returned to the office, gone hybrid or made remote working permanent. The workplace has evolved, as […]
Many senior decision-makers within organisations today see applications as deeply technical and complex. As a result, when they set out on any business change process, they neglect them, often taking the view that applications are more of an IT strategy element within a project rather than being part of the core business approach and can […]
Ethics has become a global retail industry buzzword for companies operating in the modern marketplace, a trend driven by the growing number of ‘conscious consumers’ who place added value on the products and services they purchase being sustainably supplied and ethically operated. The foundation of this movement has extended beyond a desire amongst consumers to […]
In this article, Robert Belgrave, CEO of Pax8 EMEA, explains how companies can use the cloud to push forward sustainability. The topic of sustainability has never been higher on the public agenda, and as sustainability shifts from a non-essential practice for organisations, towards a ‘must have’, so must an organisation's approach towards it. The use […]
Danni Rush, Chief Operating Officer at Virgin Incentives and Virgin Experience Days and Virgin Experience Gifts, explains how leaders can keep their team’s morale up throughout the summer. As the days get longer, the mornings get lighter and the evenings warmer, it’s now safe to say summer is on the horizon. The last two summers […]
There is a lot of money in the investment market looking for good businesses to invest in. There are also a lot of young businesses looking for investment funds. The investment market strategy has been to encourage young start-up businesses to look for investment as the way to launch and build their offerings, putting aside […]
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