Almost half of UK SME businesses say they would prefer to do business with America after Britain leaves the EU.
Your company’s brand message impacts the most parts of your business, from employment to customer engagement, so how do you convey a brand message that represents the best of you?
Britain doesn’t have a history of fantastic customer service. Compared to the likes of America, our customer service reputation tends to be sorely lacking enthusiasm, helpfulness, and overall tact.
Just like a ship has a radar to detect what’s going on around it, as a leader you need to have your radar out to notice what’s happening in your inner world, within yourself, and the outer world of people and environments.
According to Forrester, 88% of marketers today use artificial intelligence (AI), but most are disappointed in the results.
Advertising has a long and fascinating history. Widely used to promote manufacturing and services from the mid-19th century onwards, the power of advertising wasn’t truly recognised until the 1950s when the modern version that we know today…
Sometimes it’s hard to know how and where to invest, naturally leading people to research their options online.