How Much Do I’m a Celebrity Contestants Earn in 2025?

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Published October 27, 2025 4:37 AM PDT

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From big paydays to unexpected costs, “I’m a Celebrity…Get Me Out of Here!” remains one of TV’s most lucrative reality shows. In 2025, contestants like Ruby Wax, rumored to join this year, are stirring excitement as fans wonder just how much celebrities earn to endure the trials. This article breaks down contestant salaries, show costs, and the latest rumors.

How Much Are I’m a Celebrity Contestants Paid?

The payment for “I’m a Celebrity” contestants varies depending on their fame, career stage, and negotiation. On average, first-time participants earn between £150,000 and £300,000 for a 3-week stint in the Australian jungle. Established stars or international names can negotiate even higher rates. The pay is meant to compensate for long hours, physically demanding trials, and being away from personal and professional commitments for several weeks.

Who Is the Highest Paid I’m a Celebrity Contestant Ever?

The highest-paid contestant in the show’s history is reportedly Scarlett Moffatt, who earned £500,000 for her season. Her wide appeal and strong fan following justified the premium, as ITV anticipated high viewership and social media engagement. Other top earners include A-list celebrities who draw audiences based on prior media exposure, meaning star power significantly influences payment.

Who Is the Lowest Paid Contestant on I’m a Celebrity?

At the lower end, lesser-known or emerging TV personalities often receive around £50,000–£100,000. These contestants are typically looking for exposure or career rejuvenation, and while the pay is modest, the media attention and potential sponsorship deals often make up for the lower upfront fee.

Do I’m a Celeb Contestants Get Paid if They Leave Early?

Yes, but usually only a pro-rated amount. If a contestant quits voluntarily or is medically removed, ITV often pays a portion of the full fee based on how long they stayed in the jungle. This ensures fairness, while also encouraging participants to complete their commitments. For some high-profile stars, the contract may include clauses guaranteeing a minimum payout regardless of withdrawal circumstances.

How Much Does “I’m a Celebrity” Cost to Produce?

The cost of producing “I’m a Celebrity” is substantial. Estimates suggest each season costs around £10–15 million, covering flights, accommodations in the jungle, security, camera crews, and the extensive setup of trial courses. The high production cost is offset by advertising revenue, sponsorships, and global distribution, making the show one of ITV’s most profitable reality programs.

Who’s Rumored to Join “I’m a Celebrity 2025”?

The 2025 season is already generating buzz, with names like Ruby Wax rumored to be joining. Wax, a veteran comedian, mental health advocate, and media personality, would bring both humor and gravitas to the jungle. Other rumored contestants include sports stars, reality TV personalities, and actors seeking renewed public visibility. If confirmed, these additions could impact salaries, as high-profile figures like Wax are likely to negotiate top-tier contracts.

FAQ: Jungle Pay and More

How much can I expect an average I’m a Celeb contestant to earn?
Most contestants make between £150,000 and £300,000 for a full season, though top-tier celebrities can earn significantly more.

Do contestants get extra money for completing trials?
Yes. Completing daily trials successfully can increase visibility and sponsorship opportunities, though most payment is guaranteed by contract regardless of trial performance.

Is Ruby Wax confirmed for 2025?
As of now, Ruby Wax is rumored to be part of the 2025 lineup, but official confirmation from ITV is still pending.

Can quitting early affect a contestant’s reputation?
Potentially. Leaving the jungle early may result in reduced pay and negative press, though contracts often include pro-rated compensation.

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