Kylie Jenner Net Worth 2025: The $700 Million Truth

Kylie Jenner Net Worth 2025: The $700 Million Truth.

What is Kylie Jenner's Net Worth?

As of 2025, Kylie Jenner’s net worth is estimated at $700 million—a staggering sum, but notably short of the billionaire status she once claimed. Her fortune is rooted in Kylie Cosmetics, the beauty brand she famously launched in 2015 with $250,000 of her own modeling earnings. In 2020, Jenner made headlines after selling 51% of the company to Coty Inc. for $600 million, reportedly netting around $540 million before taxes from the sale.

But her financial story isn’t without controversy. In 2020, Forbes published a high-profile retraction, revealing that Kylie’s business had been significantly smaller than her team had suggested. The headline-grabbing “self-made billionaire” label was officially revoked.

For another perspective on celebrity beauty empires and navigating billionaire status, see our in-depth look at Rihanna's Net Worth in 2025: Her Fenty Beauty Empire & Billionaire Status.

That said, Jenner remains one of the wealthiest and most influential figures in the beauty industry. She still owns 44% of Kylie Cosmetics, has expanded her brand into skincare with Kylie Skin, and regularly earns seven figures per sponsored post thanks to her massive Instagram following. Endorsements with global brands like Adidas and her ongoing real estate investments further bolster her fortune.

In a rare moment of candor, Jenner once told The New York Times, “I can’t say I’ve done it by myself… I have had a lot of help and a huge platform.” Still, the numbers speak for themselves: despite public skepticism and industry setbacks, Kylie Jenner has built a $700 million empire before turning 30.

While Kylie Jenner famously built her fortune from a rapidly launched brand, her story often stands in contrast to figures whose wealth is rooted more deeply in generational legacy. For a look at how inherited wealth intersects with a burgeoning independent career, explore our detailed analysis of Paris Jackson's Net Worth in 2025: Her $150 Million Fortune.

How has Kylie Jenner Built a $700 million Fortune?

Kylie Jenner’s estimated $700 million net worth in 2025 isn’t based on hype alone—it’s built on tangible business assets, strategic deals, and diversified investments. Here's where her fortune stands today, based on available data and industry estimates.

Kylie Jenner promoting her “Cosmic” fragrance, expanding her beauty empire beyond cosmetics and skincare.

1. Kylie Cosmetics (Estimated $400 Million Stake)

While no longer valued near its once-touted $1.2 billion figure, Kylie Cosmetics remains the core of Jenner’s wealth. After selling 51% to Coty Inc. for $600 million in 2020, according to Coty’s official press release, Jenner retained a 44% ownership stake, now estimated at $400 million following brand devaluations and underperformance. Despite the decline, Kylie Cosmetics remains a valuable player in the global beauty market, especially among younger consumers.

2. Cash from Coty Sale (Approx. $340 Million After Taxes)

Jenner reportedly earned around $540 million pre-tax from the Coty sale according to Investopedia, with an estimated $340 million remaining after taxes. Industry insiders believe a significant portion of this cash has been diversified into investments, private equity opportunities, and her growing property empire, helping to secure her wealth beyond the cosmetics sector.

3. Kylie Skin and Other Product Lines (Approx. $50 Million Valuation)

When Coty Inc. bought a 51% stake in Kylie Jenner's beauty empire in November 2019 (a deal documented in the EX-10.1 Purchase Agreement filed with the SEC), Kylie Skin was a crucial piece. Though brought under the umbrella of King Kylie, LLC just before the acquisition, Jenner's skincare brand, launched that same year, quickly proved its standalone power.

With initial projections showing Kylie Skin 'on track for ~$25M sales in CY19'as detailed in the  Coty Inc. Investor Presentation, on November 18, 2019, Page 6, filed as Exhibit 99.2 to the November 18, 2019 8-K, industry reports at the time estimated the brand's value at approximately $50 million, a testament to its steady sales and expanding global reach, which provided both vital cash flow and brand diversification.

4. Real Estate Portfolio (Approx. $80 Million)

Jenner has quietly built one of the most impressive property portfolios in Los Angeles.

Kylie Jenner’s Holmby Hills estate, purchased in 2020 for $36.5 million, is one of the most expensive properties in her luxury real estate portfolio.

• Holmby Hills mansion ($36.5 million) - Reported by Realtor in 2020

• Hidden Hills estate ($15 million Hidden Hills lot + $30 million in earlier mansions combined) according to bet.com

• Beverly Hills property (acquired with Travis Scott, formerly listed near $22 million) according to SFGate

Together, her real estate holdings are conservatively estimated at $80 million, serving as long-term assets appreciating in value.

5. Social Media Endorsements & Sponsorships (Approx. $20–30 Million Annually)

With more than 400 million followers, Jenner is reportedly paid $1 million or more per sponsored post according to a report in Influencer Marketing Hub, from brands like Adidas, Puma, and skincare companies. Annualized, her social media earnings—through direct sponsorships, brand partnerships, and personal promotions—are estimated to generate $20–30 million per year, contributing heavily to her liquid income.

According to the The Economic Times "Kylie Jenner earns more from Instagram than boyfriend Timothée Chalamet made from both Dune films." Published June 27, 2025.

6. Licensing Deals, Fashion Collaborations, and Miscellaneous Business Ventures (Approx. $30 Million Total - Estimated Annual)

Beyond her beauty brands, Kylie Jenner's diverse ventures generate over $30 million annually through:

• Fashion Lines: Her personal brand, Khy, launched in late 2023, reportedly achieved $1 million in sales within its first hour according to the Daily Mail. She also co-owns the established Kendall + Kylie line.
• Other Product Lines: This includes Kylie Swim and the successful Kylie Baby line
• Endorsement Deals: Multi-million dollar contracts with major brands like Adidas and Calvin Klein, leveraging her vast social media reach according to Booking Agent Info.
• Reality TV: Significant earnings from "The Kardashians" on Hulu, with the family's deal reportedly worth over $100 million according to Fox Business

Kylie Jenner’s $700 Million Net Worth – By the Numbers (2025 Estimate)

• Kylie Cosmetics (44%): $400 million

• Coty Sale Cash: $340 million

• Kylie Skin & Brands: $50 million

• Real Estate: $80 million

• Social Media: $20–30 million/year

• Licensing: $30 million

Total Estimated Net Worth: ~$700 million
(Note: Cosmetics stake + cash proceeds + other assets minus taxes, liabilities, and lifestyle spending)

Early Life

Born on August 10, 1997, in Los Angeles, California, Kylie Kristen Jenner grew up in the epicenter of reality television royalty. She is the youngest daughter of media mogul Kris Jenner and Olympic gold medalist Caitlyn Jenner (formerly known as Bruce Jenner). Her siblings include older sister Kendall Jenner and half-siblings Kim Kardashian, Kourtney Kardashian, Khloé Kardashian, and Brody Jenner—figures who would collectively shape the modern landscape of celebrity culture.

At just 10 years old, Kylie entered the public eye when "Keeping Up With the Kardashians" (KUWTK) premiered on E! in October 2007. While the series became a global phenomenon, Kylie’s early appearances were more subdued. She was, in many ways, a typical Southern California pre-teen—attending Sierra Canyon School, participating in cheerleading, and occasionally making headlines for her evolving style.

By 2012, however, Kylie’s life pivoted. As her family’s fame soared, she transitioned to homeschooling to accommodate growing media obligations and personal ventures. She completed her high school education in July 2015, earning her diploma through a private home education program.

Though raised in privilege, Kylie’s formative years unfolded under the relentless gaze of paparazzi and millions of reality TV viewers—a unique upbringing that would later inform her business strategy of blending personal brand with commercial enterprise. Far from just a supporting character on KUWTK, she quietly laid the groundwork for her future as an entrepreneur and global influencer.

Is Kylie Jenner Really a Billionaire?

In short: No.

For a brief moment in 2019, Kylie Jenner wore the crown of “youngest self-made billionaire.” It was a title awarded by Forbes after she sold 51% of Kylie Cosmetics to Coty Inc. for $600 million, valuing her brand at a staggering $1.2 billion. Forbes estimated her remaining 49% stake was worth around $588 million on paper, and headlines worldwide heralded her as the new face of millennial wealth.

Kylie Jenner stuns in a vintage neon yellow Chanel bikini, reportedly worth $7,500, during her luxury Greek getaway. The swimsuit, from Chanel’s Spring/Summer 1994 collection, is part of her extensive archive of rare designer swimwear. (PEOPLE, July 2025)

In May 2020, Forbes made a stunning reversal. Following an in-depth investigation, the magazine publicly accused Jenner and her team of exaggerating sales figures and fabricating financial statements. In an article titled "Inside Kylie Jenner’s Web of Lies – And Why She’s No Longer a Billionaire," Forbes alleged that the Jenners had supplied inflated revenue reports and possibly doctored tax returns to bolster claims of Kylie’s billionaire status. According to filings revealed during Coty’s acquisition, Kylie Cosmetics had earned just $177 million in the twelve months prior to the deal—far less than the $360 million previously claimed.

Worse still, Coty’s internal projections suggested Kylie’s skincare line, Kylie Skin, which Jenner’s team said generated $100 million in its first few months, was actually on track to finish its first year with around $25 million in total sales.

Forbes’ conclusion was blunt: Kylie Jenner was never a billionaire.

Behind the overhyped valuation was a struggling beauty company: Coty Inc. itself had been grappling with declining revenue and management turnover. Analysts were baffled when Coty paid a 27X profit multiple for Kylie Cosmetics—far above typical industry valuations. As Coty’s share price plummeted in the months after the deal, Jenner’s remaining stake in the business also fell sharply.

While the exact structure of the $600 million sale remains partially undisclosed, after taxes and possible non-cash components, Jenner likely walked away with closer to $300–340 million in cash—still an extraordinary sum, but far from billionaire territory.

So, is Kylie Jenner a billionaire today?
No. And by most credible financial assessments, she never was.

Yet, her story is a cautionary tale and a testament to the power of branding: even amid controversy and market corrections, Kylie Jenner remains one of the wealthiest and most influential businesswomen of her generation.

The Coty Deal: Kylie's Biggest Payday – and Coty’s Biggest Mistake?

There’s no denying that Kylie Jenner made a fortune from her 2020 sale to Coty Inc. But the reality behind the deal is far less glamorous than the headline suggested.

Kylie Cosmetics products displayed in-store, reflecting Kylie Jenner’s multimillion-dollar beauty empire built from her signature lip kits and social media branding.

When Kylie sold 51% of Kylie Cosmetics to Coty Inc. for $600 million, the deal was initially hailed as one of the most lucrative celebrity-business partnerships in recent memory. What wasn’t immediately clear to the public? Jenner reportedly owned around 90% of the company herself, with mother Kris Jenner believed to have quietly held the remaining 10% at the time of sale. When Coty purchased a 51% controlling stake, this likely included portions of both Kylie’s and Kris’s shares. In practice, Kylie herself sold approximately 45% of the business—while retaining her remaining 44% stake.

Kylie parted with half of her 90% stake, walking away with around $340 million in post-tax cash—her single largest payday. On paper, she retained a 44% ownership stake in Kylie Cosmetics, valued based on the inflated $1.2 billion company valuation.

But trouble started soon after the ink dried. Coty’s investors were skeptical. Within six months of the acquisition, Coty’s stock price plunged by over 60%, with financial analysts criticizing the company for overpaying in what many now view as a desperate attempt to capture a younger audience.

In essence, Coty had paid a premium for Kylie’s brand persona—more so than for a proven, scalable business. As Coty’s stock price cratered, the perceived value of Jenner’s remaining 45% ownership shrank dramatically. What was once celebrated as a billion-dollar valuation has, in reality, become a cautionary tale in celebrity-driven overvaluation.

As of 2025, Coty’s total market capitalization stands at around $2.8 billion—the combined value of all its brands, including CoverGirl, Clairol, and Kylie Cosmetics. That fact alone casts doubt on the idea that Kylie’s cosmetics business was ever worth anywhere close to $1.2 billion.

Industry insiders suggest Coty may eventually be forced to write down the value of Kylie Cosmetics, potentially rendering Jenner’s remaining stake virtually worthless—at least on paper.

The bottom line?
Kylie Jenner secured her cash. Coty Inc., on the other hand, may still be paying the price for buying into the hype.

Early Career Success and Endorsements

Before Kylie Jenner became a beauty mogul, she was already a recognizable face in the worlds of fashion and entertainment. Her first steps into the spotlight weren’t in business meetings, but on runways and red carpets.

Kylie Jenner attending a Nip+Fab skincare event, where she served as brand ambassador before launching her own Kylie Skin line.

Kylie’s early modeling career began with brand partnerships like the Sears "Crush Your Style" campaign, and she soon appeared in youth-focused magazines including OK! Magazine and Teen Vogue. One of her most formative moments came in 2011, when a 14-year-old Kylie made her runway debut at New York Fashion Week, modeling for Avril Lavigne’s Abbey Dawn line. With her famous family cheering from the front row, Kylie’s confidence belied her age—a sign of her future as a media-savvy entrepreneur.

Throughout her teens, Kylie followed her older sister Kendall into commercial modeling, landing gigs with brands like Australian swimwear label White Sands. Her exposure continued through editorial shoots and features, including being named in People Magazine’s "Beautiful People" list in 2010.

Yet, it wasn’t just modeling. Kylie and Kendall parlayed their family fame into brand partnerships and co-hosting opportunities. They appeared at red-carpet events for Glee: The 3D Concert Movie and The Twilight Saga: Breaking Dawn – Part 1, as well as interviews at high-profile movie premieres like The Hunger Games in 2012.

By 2013, the Jenner sisters had expanded into product endorsements, reportedly earning $100,000 each for promoting Nicole by OPI nail lacquers. They even ventured into publishing with their co-written sci-fi novel, "Rebels: City of Indra," a story of two young girls navigating a dystopian world—a clear attempt to build their personal brands beyond reality TV.

Between 2014 and 2017, Kylie secured a steady stream of fashion collaborations:

• A handbag collection with Steve Madden (2014)

• Brand ambassador for Nip + Fab, a UK-based skincare company (2015)

• A joint clothing line with Topshop, created alongside Kendall (2015)

• Serving as the face of PUMA during its youth-focused marketing campaign (2016)

• Launching a sunglasses collaboration with Quay Australia (2017)

These early deals were more than just celebrity endorsements—they were Kylie's first steps toward learning how to monetize her image. Each brand partnership laid the groundwork for what would eventually become Kylie Cosmetics: a personal brand not just marketed by Kylie Jenner, but built around her.

In essence, long before the billion-dollar headlines, Kylie Jenner was quietly mastering the art of modern celebrity marketing.

Kylie Cosmetics: The Brand That Built Her Empire

Kylie Jenner’s transformation from reality star to business mogul centers on one brand: Kylie Cosmetics. What began as a simple lip product in 2015 grew into a global beauty powerhouse—and the foundation of her personal fortune.

Kylie Jenner promotes her Kylie Cosmetics lip kits, the flagship products that transformed her brand into a global beauty powerhouse.

At just 18 years old, Kylie took $250,000 of her own modeling earnings to launch her first product: the Kylie Lip Kit. Priced at $29, the kit combined a matching lipstick and lip liner designed to replicate Jenner’s signature full-lip look. It sold out in minutes. Fueled by her massive Instagram following, the lip kits became an overnight sensation, sparking headlines and cementing Kylie as a beauty trendsetter.

Capitalizing on the momentum, she quickly expanded the product line and launched KylieCosmetics.com in September 2015, alongside a dedicated app to engage her fan base directly. Unlike traditional beauty brands reliant on retail stores, Kylie built her company as a direct-to-consumer online brand, leveraging her social media reach to drive sales.

The appeal wasn’t just the products—it was Kylie herself. Every new launch was promoted through her personal Instagram stories and Snapchat posts, creating a sense of exclusivity and direct connection with her fans.

Kylie Cosmetics soon expanded beyond lip kits, offering eyeshadows, blushes, concealers, and highlighters. By 2018, the brand was generating hundreds of millions of dollars in annual sales.

While later financial disclosures revealed that the company was smaller than initially claimed, there’s no doubt Kylie Cosmetics redefined what a celebrity beauty brand could be. In 2020, Jenner sold a 51% controlling stake to Coty Inc. for $600 million, cashing in on the empire she had built in just five years.

Today, Kylie Cosmetics remains at the heart of Jenner’s brand—and her fortune—proof that celebrity, when paired with clever marketing and real products, can become a billion-dollar business, even if only briefly.

Kylie Jenner’s Real Estate Portfolio: A $80 Million Property Empire

Beyond cosmetics and social media, Kylie Jenner’s real estate holdings form a significant part of her $700 million fortune. Over the past decade, she’s carefully assembled a portfolio of ultra-luxury properties across Southern California, blending personal residences with long-term investments.

Calabasas: Where It All Began

At just 17 years old, Kylie bought her first home—a $2.7 million mansion in The Oaks, an exclusive gated community in Calabasas. She sold the property in 2017 for $3.15 million, marking the start of her real estate investing journey.

Hidden Hills: Her Primary Residence and Ongoing Projects

Kylie’s current primary residence is an expansive 8-bedroom, 11-bathroom mansion in Hidden Hills, purchased in 2016 for $12 million. The 13,000-square-foot Cape Cod-style home reflects Jenner’s signature blend of minimalist luxury and family-friendly design.

In May 2020, she invested $15 million in a vacant lot nearby, hiring celebrity architect Richard Landry to design a custom 18,000-square-foot estate. While construction updates remain private, the project signals Kylie’s intent to expand her property empire.

Earlier in Hidden Hills, Jenner owned another mansion, purchased for $6 million in 2016. After buying the adjacent lot, she eventually sold both properties in 2018—the house for $6.7 million and the lot for $5.35 million.

Beverly Hills: The Co-Owned Mansion

In 2018, Kylie and then-partner Travis Scott jointly purchased a luxury property in Beverly Hills for $13.45 million. Though initially seen as a family home, the pair listed the house for sale in 2022 with an asking price just under $22 million, highlighting Jenner’s ability to flip high-end properties for substantial profit.

La Quinta: Desert Luxury

In 2019, Kylie purchased a $3.25 million plot of land in La Quinta, inside the exclusive Madison Club community, where several Kardashian family members also own homes. This undeveloped parcel remains an investment, with no confirmed building plans disclosed.

Holmby Hills: Her Most Expensive Estate

Perhaps the crown jewel of Kylie’s real estate collection is her 15,000-square-foot Holmby Hills mansion, acquired in April 2020 for $36.5 million. The contemporary compound boasts resort-like amenities, offering privacy and luxury near Beverly Hills.

Kylie Jenner’s Real Estate at a Glance

Kylie Jenner’s Monthly Spending: A Glimpse Into Her Luxury Lifestyle

Kylie Jenner spotted driving her custom red Mercedes G-Wagon, one of several luxury vehicles in her multi-million-dollar car collection.

Kylie Jenner’s fortune may be vast, but maintaining her lifestyle comes at an extraordinary monthly cost.

According to sources close to the Kardashian-Jenner family, Kylie reportedly spends around $300,000 per month on designer clothing and accessories—not just for herself, but also for her two children. From custom outfits to luxury brands like Hermès and Balenciaga, fashion is a major personal expense.

Security and transportation costs also rank high. Reports suggest Jenner pays between $300,000 to $400,000 per month on a combination of private security teams, car leases, and vehicle upkeep. Her fleet reportedly includes multiple Rolls-Royces, Lamborghinis, and custom luxury SUVs.

Her real estate portfolio adds yet another major expense: property taxes. With around $80 million invested in California real estate, Jenner owes approximately 1% of her combined property values annually, translating to an estimated $800,000 in property taxes each year—or roughly $67,000 per month.

Who Is the Richest Kardashian in 2025?

As of July 2025, Kim Kardashian remains the wealthiest member of the family, with an estimated net worth of $1.7 billion. She’s followed by her youngest sister Kylie Jenner, whose fortune stands at $700 million. Following Kylie, there is a notable financial difference among the remaining Kar-Jenner family members.

In summary, the Kardashian-Jenner wealth hierarchy remains heavily top-loaded, with Kim and Kylie far outpacing their siblings and relatives in both business ventures and personal fortunes.

Kylie Jenner Net Worth Milestones

Latest News: Summer 2025 Ventures Highlight Ongoing Brand Value

Adding to her diverse income streams, Kylie Jenner's recent activities in summer 2025 underscore her ongoing influence and ability to generate buzz. The mogul recently showcased an impressive array of vintage Chanel bikinis during a Greek getaway, including a neon yellow two-piece from Chanel's 1994 collection, reportedly valued at over $7,500 according to PEOPLE.com, July 15, 2025. Her consistent appearances in rare archival Chanel swimwear, including red and black variations from earlier collections, highlight her status as a fashion trendsetter and collector.

This high-profile vacation also served as a platform to soft-launch her latest business venture: a "bombshell-inspired" swimwear collaboration for her brand, Khy, with Frankies Bikinis.

This collection, which became available on July 16, further diversifies her product offerings and demonstrates her active role in expanding her brand's reach beyond cosmetics . Such strategic appearances and product launches contribute significantly to her ongoing cash flow and reinforce the dynamic nature of her multi-faceted business empire.

Summary

As of 2025, Kylie Jenner’s net worth is estimated at $700 million, built on the success of Kylie Cosmetics, her expanding real estate portfolio, and her position as one of the highest-paid influencers in the world. While her billionaire status proved short-lived, Jenner’s blend of personal branding and business strategy has secured her place among the wealthiest self-made women of her generation. From product launches to Instagram promotions, every aspect of her public image continues to drive her growing fortune.

Kylie Jenner Frequently Asked Questions

What age did Kylie Jenner get surgery?
Kylie Jenner has publicly admitted to using lip fillers starting at age 17 but has denied undergoing major plastic surgery. Speculation about additional cosmetic enhancements continues, though she maintains that her transformation has been largely non-surgical.

Who is the father of Kylie Jenner's kids?
Rapper Travis Scott (real name Jacques Webster II) is the father of both of Kylie Jenner’s children: daughter Stormi Webster, born in 2018, and a son, Aire Webster, born in 2022.

Who owns 51% of Kylie Cosmetics?
In January 2020, Kylie sold a 51% controlling stake in Kylie Cosmetics to beauty conglomerate Coty Inc. for $600 million. Kylie retains minority ownership and remains the public face of the brand.

Who is Kylie Jenner's husband?
As of 2025, Kylie Jenner is not married. She has been in an on-again, off-again relationship with Travis Scott but has never confirmed a legal marriage.

Why Influencers Don't Post 10 Sponsored Ads a Day?

It seems simple: if Kylie Jenner earns millions per sponsored social media post, why not post ten daily? The answer lies in maintaining credibility and audience trust.

Flooding feeds with ads quickly erodes the authenticity followers crave, leading to "influencer marketing fatigue." This causes engagement to plummet and devalues the influencer's brand. High-value deals also come with strict exclusivity clauses, preventing frequent promotions for competitors. Furthermore, producing quality, bespoke content for lucrative campaigns is time-consuming. Strategic restraint, not volume, sustains an influencer's long-term impact and multi-million-dollar earnings.