From Gymnastics Glory to Corporate Controversy: The Jennifer Sey Saga

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Published May 8, 2025 3:20 AM PDT

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From Gymnastics Glory to Corporate Controversy: The Jennifer Sey Saga

Jennifer Sey's trajectory from elite gymnast to corporate executive and outspoken activist has been marked by both acclaim and controversy. Her unwavering commitment to her principles has garnered both supporters and detractors, placing her at the center of national debates on sports, education, and corporate responsibility.

Athletic Achievements

Born in 1969, Jennifer Sey emerged as a prominent figure in American gymnastics during the 1980s. She was a seven-time member of the U.S. Women's National Team and clinched the title of U.S. Women's All-Around National Champion in 1986. Her gymnastics career, however, was marred by injuries, including a fractured femur in 1985 and an ankle injury that led her to withdraw from Olympic trials. These experiences later fueled her advocacy against abusive coaching practices in the sport.

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Jennifer Sey

Corporate Climb and Departure

After retiring from gymnastics, Sey transitioned into the corporate world, joining Levi Strauss & Co. in 1999. Over two decades, she ascended the ranks to become the company's Chief Marketing Officer and eventually the Global Brand President. However, in 2022, Sey resigned from Levi's, citing disagreements over her public stance against prolonged COVID-19 school closures in San Francisco. She declined a severance package to speak freely about her experiences, later chronicling them in her memoir, "Levi's Unbuttoned: The Woke Mob Took My Job but Gave Me My Voice."

Related: Nike Faces Backlash as XX-XY Athletics Challenges Its Stance on Women's Sports

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Advocacy and Publications

Sey's advocacy began with her 2008 memoir, "Chalked Up," which exposed the harsh realities of elite gymnastics, including abusive coaching and the pressure placed on young athletes. She further delved into these issues as a producer of the Emmy-winning documentary "Athlete A," which investigated the Larry Nassar scandal and systemic abuse within USA Gymnastics.

Jenifer Sey then wrote a book called "Levi's Unbuttoned: The Woke Mob Took My Job but Gave Me My Voice" where she tackles her career and delves into the controversial issues within the industry.

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Launching XX-XY Athletics

In 2023, Sey founded XX-XY Athletics, a sportswear brand aimed at advocating for women's rights in sports. The brand has been vocal against the inclusion of transgender women in female sports categories, a stance that has drawn significant criticism and accusations of transphobia. Sey and her brand argue that their position is about preserving fairness and safety in women's sports, while opponents view it as exclusionary and discriminatory.

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Public Perception and Ongoing Debates

Sey's outspoken nature has made her a polarizing figure. Supporters laud her courage to speak out against what she perceives as injustices, while critics accuse her of promoting divisive and harmful rhetoric. Her involvement in debates over COVID-19 policies, transgender rights in sports, and corporate culture continues to spark discussions nationwide.

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    By CEO TodayMay 8, 2025

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