The Visionaries Behind the World’s Fastest-Growing Wellness Brands
The global wellness industry is booming, projected to hit $8.5 trillion by 2027. But behind every disruptive brand is a visionary—entrepreneurs who saw gaps in the market and redefined what health, fitness, and self-care could be.
From gut-health pioneers to biohacking CEOs, these innovators didn’t just follow trends—they created them. Here are the minds shaping the future of wellness.
1. Melanie Goldey & Trevor Hubbard – The Gut Health Revolutionaries (Poppi & Olipop)
When Melanie Goldey and Trevor Hubbard launched Poppi, they weren’t just selling soda—they were rebelling against Big Sugar. Their prebiotic-infused, low-sugar drinks turned gut health into a mainstream obsession.
Then came Olipop, co-founded by Ben Goodwin, which took the concept further with botanical-infused sodas that actually support digestion. These brands didn’t just ride the wellness wave—they created it, proving that healthy soda wasn’t an oxymoron.
Related: Meet Allison Ellsworth: The CEO of Poppi
Allison Ellsworth
2. Bryan Johnson – The Biohacking Billionaire (Blueprint, Kernel)
Bryan Johnson isn’t just optimizing health—he’s rewriting human biology. After selling his company Braintree (Venmo) for $800M, he poured his fortune into Blueprint, a radical longevity protocol involving AI-designed diets, stem cell therapies, and extreme biomarker tracking.
His neurotech company, Kernel, develops non-invasive brain scanners to decode mental health. Love him or hate him, Johnson is pushing the boundaries of what’s possible in human optimization.
3. Ella Mills – The Plant-Powered Disruptor (Deliciously Ella)
What started as a food blog during a chronic illness battle turned Ella Mills into one of the most influential voices in plant-based wellness. Deliciously Ella—now a £50M empire—includes cookbooks, apps, and a London-based café chain.
Mills didn’t just make veganism trendy—she made it accessible, delicious, and scientifically backed, proving wellness doesn’t have to be extreme to be effective.
4. Jason Wachob – The Mindful Maverick (mindbodygreen)
Before wellness was a trillion-dollar industry, Jason Wachob was preaching holistic health through mindbodygreen. His platform became the go-to for evidence-backed wellness, blending ancient practices with modern science.
Today, mindbodygreen is a media powerhouse, influencing everything from CBD trends to sleep optimization, proving that wellness media can be both profitable and transformative.
5. Emily Weiss – The Skin Wellness Innovator (Glossier, then Somavedic)
After revolutionizing beauty with Glossier, Emily Weiss turned her sights on biohacking wellness. Her latest venture, Somavedic, focuses on EMF protection and holistic healing, merging tech with spirituality.
Weiss understands that modern consumers don’t just want products—they want a lifestyle, and she’s built empires by anticipating those desires before anyone else.
Emily weiss
Related: Wellness as Leadership: How CEOs Drive Performance Through Well-Being
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