Emma Grede Says Work-Life Balance Is Your Problem
In a world where burnout is the silent killer of creativity and productivity, Good American co-founder and entrepreneur Emma Grede has ignited a firestorm with her recent comments on Steven Bartlett’s Diary of a CEO podcast.
When asked about how she approaches work-life balance, Grede didn’t mince words:
“I think it’s your responsibility as the employee to figure that out. I don’t think it’s on the employer.”
She went on to say that asking about work-life balance in a job interview is a “red flag.”
The backlash was swift and loud. Critics flooded social media accusing her of promoting a toxic hustle culture that glorifies overwork and dismisses the very real consequences of burnout. But this controversy goes beyond one podcast quote—Grede’s comments tap directly into a generational divide around workplace expectations, mental health, and boundaries.
Emma Grede: The Powerhouse Behind Inclusive Fashion and Business Innovation
Emma Grede has emerged as a formidable force in the fashion and business world, known for her commitment to inclusivity and her strategic collaborations with high-profile partners. Born and raised in East London, Grede's early career began in fashion show production, leading her to found ITB Worldwide, a talent management and entertainment marketing agency. Her success with ITB laid the foundation for her future ventures in the fashion industry.
In 2016, Grede co-founded Good American with Khloé Kardashian, a brand that made headlines by earning $1 million in sales on its first day. Good American set itself apart by offering a wide range of sizes, including the innovative size 15, catering to a diverse customer base. The brand has since expanded its product line to include activewear, swimwear, and shoes, maintaining its commitment to body positivity and inclusivity.
The Reality of Burnout in 2025
In today’s hyper-connected work culture, burnout isn’t a buzzword—it’s a public health concern. According to the World Health Organization, burnout is a syndrome “resulting from chronic workplace stress that has not been successfully managed.” It leads to exhaustion, disengagement, and ultimately high employee turnover.
So when a high-profile business leader like Emma Grede implies that balance isn’t the employer’s concern, it raises serious questions: What kind of workplace are we building? Who’s really responsible for mental well-being?
Why Work-Life Balance Isn’t Just a Personal Problem
The idea that work-life balance is solely the employee's burden ignores one key truth: companies suffer when their teams burn out. Low morale, missed deadlines, disengaged employees, and costly turnover are all linked to environments where balance is considered a luxury instead of a necessity.
Studies consistently show that companies that prioritize employee well-being see higher retention, better productivity, and more innovation. And with Gen Z and younger millennials increasingly seeking roles that respect personal time and mental health, comments like Grede’s risk alienating a huge part of the future workforce.
Related: Emma Grede and the Fifteen Percent Pledge: Driving Retail Diversity
Related: Emma Grede: The Self-Made Powerhouse Behind Skims and Good American
Is Asking About Balance a Red Flag—or a Smart Move?
Grede’s statement that it’s a “red flag” when a candidate brings up work-life balance in an interview sent shockwaves through professional circles. But is it really such a bad question?
In fact, asking about balance can show self-awareness, time management, and a desire to bring your best self to the job. It signals someone who’s serious about sustainable success—not just sprinting toward burnout.
Treating that question as a warning sign reflects a mindset more aligned with outdated startup culture, where overworking was worn like a badge of honor. In today’s world, it feels increasingly tone-deaf.
The Bigger Picture: Power, Privilege, and Perspective
It’s worth noting that Emma Grede is in a very specific position: a successful entrepreneur with multiple businesses, a seat at the table with the Kardashians, and access to resources and flexibility most people don’t have. For her, balance may be an individual choice. For millions of workers? It’s something they’re actively fighting for.
To place the responsibility solely on employees—without acknowledging structural issues like unrealistic deadlines, under-resourcing, or toxic leadership—misses the full picture. Balance isn’t just a personal decision; it’s a cultural commitment that must be shared between employer and employee.
Conclusion
Emma Grede’s remarks have sparked more than just online outrage—they’ve reopened a much-needed conversation about what modern leadership should look like. Leaders don’t need to coddle their teams, but they do need to recognize that a healthy, engaged workforce doesn’t happen by accident.
Work-life balance isn’t a “red flag.” It’s a green light for sustainability, respect, and human dignity. And if asking for that makes you unhireable in someone’s eyes, maybe the real red flag isn’t the question—but the culture behind the answer.
